Hershey And eBay Launch ''Get It with WrapperCash'' the World's Sweetest Interactive Auction; Chrysler Crossfires and Once in a Lifetime Experiences Hit the Auction Block at Hersheys.com

HERSHEY, Pa.--May 12, 2006--Do I hear one wrapper? Do I hear three wrappers? Sold for three wrappers! That's right, The Hershey Company is turning wrappers into cash as part of the world's sweetest interactive auction - "Get it With WrapperCash," powered by eBay. Beginning May 15, 2006, Hershey's will host daily auctions where wrappers from specially marked Hershey's candy bars, snack bars and cookies can be used to bid on amazing prizes. Up for auction are 12 Chrysler Crossfire cars, once-in-a-lifetime experiences and more.

To participate in Hershey's Get it with WrapperCash promotion consumers:

    1. Set up a WrapperCash eBay account at Hersheys.com.

    2. Bank codes found on specially marked Hershey's wrappers into
       their account. Once deposited, codes become points* good for
       use in the daily WrapperCash auctions or at the"Redeem Now"
       store. Codes can be deposited online or via text message from
       a cell phone.

    3. Use points to participate in online auctions on Hersheys.com or
       redeem points instantly for Hershey's merchandise at the
       "Redeem Now" store.

    4. Win! The consumer that bids the highest number of WrapperCash
       points on a particular tem will be the winner.

The bidding begins May 15 with daily auctions held through October 31, 2006. During the first week, Hershey's will auction off a Chrysler Crossfire Roadster and a once in a lifetime experience to go behind the scenes at Hershey's to become a Master Chocolatier.

To find out more about WrapperCash powered by eBay, log on to Hersheys.com.

eBay

Founded in 1995, eBay created a powerful platform for the sale of goods and services by a passionate community of individuals and businesses. On any given day, there are millions of items across thousands of categories for sale on eBay. eBay enables trade on a local, national and international basis with customized sites in markets around the world. Through an array of services, such as its payment solution provider PayPal, eBay is enabling global e-commerce for an ever-growing online community.

eBay is The World's Online Marketplace(R).

The Hershey Company

The Hershey Company is a leading snack food company and the largest North American manufacturer of quality chocolate and non-chocolate confectionery products. With revenues of over $4 billion and more than 13,000 employees worldwide, The Hershey Company markets such well-known brands as Hershey's, Reese's, Hershey's Kisses, Kit Kat, Almond Joy, Mounds, Jolly Rancher, Twizzlers, Ice Breakers, and Mauna Loa, as well as innovative new products such as Take 5 and Hershey's Cookies. In addition to its traditional confectionery products, Hershey offers a range of products specifically developed to address the nutritional interests of today's health-conscious consumer. These products include sugar-free Hershey's, Reese's and York candies, as well as Hershey's SmartZone bars for people seeking balanced nutrition. It also markets Hershey's cocoa, Hershey's syrup and other branded baking ingredients, toppings and beverages. In addition, Artisan Confections Company, a wholly owned subsidiary of The Hershey Company, markets premium chocolate offerings, including Scharffen Berger, known for its high-cacao dark chocolate products, and Joseph Schmidt, recognized for its fine, handcrafted chocolate gifts. Visit us at http://www.hersheys.com.

*Hershey's standard bars = 2 WrapperCash points; Hershey's Snack Barz = 3 WrapperCash points; Hershey's 4-pack cookies = 4 WrapperCash points

To view full electronic news release go to: http://www.newswire1.net/NW2006/A_JSH_CH/JSHhershey/index.html