Oxlo Systems Enables Auto Dealers to Add Prominence to Issue of Dealer Choice

DealerChoice(TM) Program Enables Ongoing Discussion Among Retailers

BROOMFIELD, Colo., May 11 -- Oxlo Systems Inc. today announced the launch of its DealerChoice(TM) program, a community forum for auto dealers interested in a greater choice of integrated dealer systems. The growing dealer constituency actively supporting open systems believes that a greater choice of dealer systems integrated with OEM systems will increase competition spurring greater innovation and ultimately lead to better software at lower prices.

"A competitive market causes everyone involved to get better," said Bob Strickland, Central Carolina Auto Group. "I'm happy to see that Oxlo has sparked a national dialogue addressing what dealers really want - choice."

The program allows dealers to advocate for open systems as well as exchange ideas and best practices for using business systems to improve operations. In addition to DMS-to-OEM integration, DealerChoice will address broader integration issues affecting dealers, including CRM, F&I and other systems running inside dealerships that dealers want integrated to streamline operations for improving profitability and the customer experience.

"We realized that the need for greater choice was being discussed in many small circles," said Dan Seats, Chief Operating Officer of Oxlo Systems. "Oxlo is uniting this discussion in a central forum, highlighting the dealer choice program as a catalyst to streamlining the auto retail market."

Dealers interested in showing their support for this program and participating in the discussion should visit http://www.oxlo.com/ .

About Oxlo Systems

Oxlo Systems Inc., based in Broomfield, Colo. is the leading Dealer Communications Hub provider, designed specifically to improve the processes of buying, selling, servicing, and financing a car. By seamlessly connecting the various systems that drive the automotive retail business, Oxlo differentiates itself with an integration focus that allows dealerships and manufacturers to concentrate on customer relationships and system vendors on application development. Within the existing IT architectures of the dealership, these plug-and-play integration solutions, which support the STAR standard, provide the tools that allow dealers to increase sales and lower costs. Oxlo Systems is a privately held corporation and has received institutional financing from Mobius Venture Capital and Appian Ventures. For more information, please visit http://www.oxlo.com/ . For perspective on emerging trends and issues affecting the market, visit Oxlo Observer at http://oxlo-observer.typepad.com/ .

Oxlo and DealerChoice are trademarks of Oxlo Systems, Inc.