New Research Shows Huge Safety Benefits of Electronic Stability Control (ESC)
Continental Launches Educational Blitz to Help Consumers Understand Latest Lifesaving Auto Safety Equipment WHO Bill Kozyra, President & CEO Continental Automotive Systems Hon. Mark Rosenker, Acting Chairman National Transportation Safety Board (NTSB) Russ Rader, Director of Media Relations Insurance Institute for Highway Safety (IIHS) John Woodrooffe, Head of Transportation Safety Analysis University of Michigan Transportation Research Institute (UMTRI). WHAT News conference to launch Continental's newly outfitted Safely There mobile exhibit that will travel the nation educating consumers about the latest safety technology to help prevent crashes. The tractor-trailer exhibit includes a realistic, Disney-like simulator ride and interactive, multi-media displays. UMTRI will announce new research findings showing huge safety benefits from Electronic Stability Control (ESC), especially in helping to prevent SUV rollovers. ESC may be the most important safety advance of our generation (Beta b-roll available). The news conference is part of a test drive opportunity and technology show sponsored by SAE. Excellent visuals for TV! WHEN Wednesday, May 10, 10:30 a.m. WHERE RFK Stadium Lots 6 and 7 (northwest of the actual stadium). Located along Oklahoma Avenue between C Street and Benning Rd. SE. WHY Electronic technology is the "hot button" in motor vehicle safety, enabling drivers to avoid many crashes. It also interconnects with existing safety equipment like seat belts and air bags to provide optimum protection when crashes cannot be avoided.
PRNewswire -- May 9