Actress Roselyn Sanchez to Unveil Customized Mercury Milan Voga at Miami Fashion Week

* Mercury-sponsored Miami Fashion Week(R) events to showcase fashions from more than 30 Latin American designers. The five-day event is expected to draw more than 5,000 style seekers and fashionistas.

* Miami Fashion Week marks debut of customized 2006 Mercury Milan Voga designed with the Nuevo Latino in mind by Ford GT40 designer Camilo Pardo. Pardo also will be among the featured designers, showing his Mercury line of fashions.

* Mercury to auction customized Milan Voga online to benefit MANA, A National Latina Organization, committed to empowering Hispanic women.

* Bidders can visit http://www.Ebay.com/Milan from June 13 until June 23, 2006 to participate in the online auction of the one-of-a-kind Mercury Milan Voga.

MIAMI, May 4 -- Style seekers flocking to Miami Fashion Week(R) are getting a taste of Latin flavor in automotive design. During a kick-off event, Mercury will debut a customized version of its new Milan sedan -- the Milan Voga -- designed with Latinos in mind.

After sharing the spotlight with fashions from some of Latin America's top designers, the Milan Voga will be auctioned to benefit MANA, A National Latina Organization, committed to empowering Hispanic women. Actress Roselyn Sanchez will be on hand to represent MANA and help pull the wraps off this one-of-a- kind sedan.

"The Mercury Milan is designed for the young, savvy individualist whose personal style is shaped by fashion, new technologies, and the discovery of new and different ideas," said Mercury Brand Manager Kim Irwin. "Nuevo Latinas and Latinos are an important part of this group, and they express their individuality through these 'passion points.' Sponsoring Miami Fashion Week provides Mercury with an ideal opportunity to connect with fashion-savvy Hispanic consumers as well as giving back to the community."

Miami Fashion Week - Mucho Por Descubrir

Mercury is the official automotive sponsor of the 8th annual Miami Fashion Week. The premiere fashion event brings top designers from Latin America to Florida to preview their spring 2007 collections. Mercury's sponsorship includes hosting a kick-off event and fashion show with Harper's Bazaar en Espanol at The Fifth in South Beach.

Mercury also has teamed with Terra.com to sponsor the official website for Miami Fashion Week. Fashion fans can visit http://www.terra.com/mujer/miamifashionweek2006/ for a close-up look at the week's events. This is the sixth year that Terra.com, the top U.S. Hispanic portal, has partnered with Miami Fashion Week. The event runs from May 6 through May 9.

Throughout the week, promotions will be taking place for the Mercury Milan Fashion Sweepstakes, a national online contest that will award shopping sprees to participants who register at http://www.mercuryfashion.com/ or http://www.estilomercury.com/ . Mercury will give away up to $5,000 in prizes with 13 weekly drawings of $100, a $700 First Prize and a $3,000 Grand Prize Visa Check Card.

One of a Kind - Mercury Milan Voga

Already known for its sophisticated flair and distinctive good looks, the stylish Milan has been specially customized to capture the spirit of the Hispanic culture. As its name suggests, the Milan Voga is designed for consumers who are looking for a vehicle that is undeniably en vogue.

"To customize the Milan Voga for this style-conscious customer, I wanted to communicate a sense of Miami's passion and flair," said designer Camilo Pardo, who developed the vehicle as part of Mercury's sponsorship of Miami Fashion Week. "From its sleek, lowered stance to its unique palette -- featuring a metallic Mar Azul exterior and rich Arena interior -- the Milan Voga signals confidence and style."

Pardo is the designer of the critically acclaimed Ford GT supercar. In addition to his work in automotive design, he is also an accomplished fashion and furniture designer. Twelve of his Mercury-themed clothing designs -- including two inspired by his work on the Milan Voga -- are being featured at Miami Fashion Week. Pardo's modern furniture line, also featuring Mercury cues, will be on display during the event.

Milan Voga Charity Auction Gives Back to the Community

All proceeds from the auction of Mercury's Milan Voga will benefit MANA, the largest national pan-American membership organization to empower and improve the lives of Latinas through leadership development, community service and advocacy. Members of MANA include female professionals, homemakers and college students who align with a group of consumers that Mercury calls "Nueva Latinas" -- youthful, bicultural Hispanic women. All proceeds from the online auction will be distributed in the form of Mercury scholarships and funding programs for MANA's affiliates in key Hispanic markets.

Consumers can pre-qualify for the online auction of Milan Voga by visiting http://www.ebay.com/milan . The auction will officially commence on June 13 and will run for 10 days.

Actress Roselyn Sanchez, star of TV's hit series "Without a Trace," is teaming with Mercury to support the auction program and MANA. Sanchez will personally deliver the Mercury Milan Voga to the winning bidder.

"We applaud Mercury for supporting the advancement of Latinas through this generous donation to MANA," said Alma Morales Riojas, National President and CEO of MANA. "Our mission to empower Hispanic women in this country is only possible when companies like Mercury have the vision and commitment to give back to the community."

"We're pleased to be able to donate proceeds from our Mercury Milan Voga auction to support MANA and the Hispanic community," said Irwin.