$25 Million in Wins Kick Off 2006 for Zimmerman
FORT LAUDERDALE, Fla., May 3, 2006 -- If mega-advertising giant Zimmerman could sum up 2006 so far, it would probably be with a resounding "You're hired!" The Southeast's largest advertising firm has recently landed several new giant accounts, including major player JD Byrider, the nation's leading used car and finance company franchise. The Byrider account was just one of three new acquisitions that the Florida-based powerhouse agency has scooped up, along with People For Progress and Cleveland Clinic Florida, with cumulative billings exceeding $25 million. "It's due in part to the diverse and creative staff we have here at Zimmerman that we are able land such a diverse set of new accounts," said founder of Zimmerman Advertising Jordan Zimmerman, who prides himself on the agency's ability to build a brand's image while at the same time providing a specific, relevant retail message. The trademarked and totally unique concept he pioneered, called Brandtailing, has been the driving force behind the agency's success for its clients. Unlike most ad agencies where the mission is to create memorable ads and leave the clients to worry about profitability, Zimmerman is 100% committed to giving clients a total business solution. Zimmerman said, "It's about building a brand over time while building sales overnight." The agency's Brandtailing system allows for complete tracking of an ad's call to action and has given clients in a broad range of businesses, from the auto industry to health care, a giant leap forward in growth and profitability.
Based in Carmel, Indiana, JD Byrider has more than 150 locations in 28 states and is the largest used car and finance company franchise in the United States. The company offers its customers quality used cars, affordable financing and expert service, and is looking to Zimmerman to help grow the company and continue its focus on helping people who would otherwise have difficulty owning a vehicle.
"The Zimmerman vision for our growth is identical to ours, and we are confident we selected the right agency to lead us into new territories and great goals," said Jim England, President of the JD Byrider Advertising Group. "We want more satisfied JD Byrider drivers out there and we feel that Zimmerman is our partner in helping us achieve our goal," added England.
To help generate awareness and understanding of its "Keep Broward Moving" initiative, People for Progress selected Zimmerman to launch the new program, which aims to alleviate overcrowding along Broward County roads. People for Progress promotes alternative ways for people to get around the ever-growing tri-county area. People for Progress came to Zimmerman because of the agency's renowned record of accomplishment in influencing consumer behavior, resulting in action.
Established in 1988 and continuing the world-renowned tradition of The Cleveland Clinic (recently awarded in the top four of over 6,000 U.S. hospitals in 2005 by U.S. News and World), Cleveland Clinic Florida physicians excel at the diagnosis and treatment of medical problems that are complex and difficult to treat. The center has advanced teaching campuses in Naples and Weston, Florida, and is one of the area's most advanced full-service healthcare facilities. Jordan Zimmerman said, "The Cleveland Clinic is a world-class facility and should be recognized with names such as Memorial Sloan-Kettering, The Mayo Clinic and Johns Hopkins." Zimmerman has been brought on board to reinforce the company's presence and create a much- deserved awareness of Cleveland Clinic's expertise and skill in South Florida.
Headquartered in Fort Lauderdale, Florida, Zimmerman Advertising, an Omnicom Group company, is currently the 17th largest advertising agency in the United States, with more than 860 full-time associates and offices throughout the country, including New York, Los Angeles, Washington, D.C., Chicago, Dallas, San Francisco and Atlanta.
Omnicom Group Inc. is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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