The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Automotive Industry Experts Invited to Explore the Future of 'Bling' at the Harris Interactive 'Roll Out at the Ritz' Automotive Conference

  ROCHESTER, N.Y. May 1, 2006 -- Topic:      Third Annual "Roll Out at the Ritz" Automotive Conference
              "Roll Out at the Ritz," sponsored by Harris Interactive(R) and
              News/Talk WJR 760 AM, takes an innovative look at aftermarket
              trends including vehicle customization, product development,
              overseas manufacturing and the latest in "bling." Details how
              OEMs, aftermarket suppliers and the media can work together to
              harness market potential.

  When and
  Where:      Thursday, May 18, 2006 from 7:30 AM to 4:30 PM at the
              Ritz-Carlton in Dearborn, Mich.

  Panelists:  * Myles Kovacs, President, DUB Publishing Inc.
              * Carl Sheffer, VP, OEM Relations, SEMA
              * Will Castro, The pee Channel
              * Mark Chung, Director of Strategic Marketing, Yokohama Tire
              * Raymond Stiles, VP, Global Lubricants Consumer and Market
                Insights, Shell Oil
              * Joe Gross, Manager, OEM Sales and Design, Kicker
              * Maria Rohrer, Chevrolet Advertising Manager, General Motors
                Chevrolet Division
              * Judy Ricker, Division President, Marketing Communications
                Research, Harris Interactive
              * Ron Hurd, VP, Senior Consultant, Consumer Loyalty Management
                Research, Harris Interactive
              * Carol Gstalder, Senior VP, Harris-Wirthlin Brand and
                Strategy Consulting, Harris Interactive

  Who Should
  Attend:     OEMs, aftermarket suppliers, members of the media and
              others interested in automotive customization should
              participate.

  To
  Register:   The conference fee is $295 per person and includes breakfast
              and lunch. Interested participants can register to attend at
              www.harrisInteractive.com/RollOutatTheRitz

  About Harris Interactive(R)

Harris Interactive Inc. (www.harrisinteractive.com), based in Rochester, New York, is the 13th largest and the fastest-growing market research firm in the world, most widely known for The Harris Poll(R) and for its pioneering leadership in the online market research industry. Long recognized by its clients for delivering insights that enable confident business decisions, the Company blends the science of innovative research with the art of strategic consulting to deliver knowledge that leads to measurable and enduring value. Harris Interactive serves clients worldwide through its United States, Europe (www.harrisinteractive.com/europe) and Asia offices, its wholly-owned subsidiary Novatris in Paris, France (www.novatris.com), and through an independent global network of affiliate market research companies. EOE M/F/D/V

To become a member of the Harris Poll Online(SM) and be invited to participate in future online surveys, go to www.harrispollonline.com.