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The Club DNA - A New Way to Deter Auto Theft

SHARON, PA - April 27, 2006: What does DNA have to do with deterring auto theft? Winner International introduces "The Club DNA Vehicle Etch Kit" to serve as a theft deterrent and a means to help track vehicles should one be stolen. In this case DNA not only refers to the unique codes used, but also serves as an acronym for Dual Chemistry Numeric Code Assignment.

The unique system works in two ways -- it etches glass (windows) and metal (in concealed locations). An etched window loses value as chop shops want clean windows to sell off as parts. Other body parts such as doors and hoods also lose value if they're marked and traceable. The system uses a unique code (hence the name DNA) assigned by the company rather than a VIN. "The reason Winner chose to use a unique code rather than a VIN was that we recently learned of a way thieves were using VINs as yet another means to steal vehicles, in one of their latest techniques," said Kevin Winner. The codes will be kept in a database at Winner to identify a vehicle if found, and return it to its rightful owner.

The Club DNA vehicle etch kit is a do-it-yourself product and includes everything needed to complete an etching for 1 vehicle, including 6 labels for marking metal, 8 glass etching stencils, etch cream, latex gloves, the instruction sheet and a registration form. The manufacturer's suggested retail is $39.95. They are currently available in some auto parts stores, or by calling the company directly at 1-800-527-3345.

Winner International is best known for its anti-theft device, The Club -- the highly visible, bright red steering wheel lock. Winner International focuses on bringing consumer products to market that are easy to use, highly effective, and most of all, affordable.