TrueLocal Launches Local Traffic Estimator Tool; Local Search Engine Provides Easy-to-Use Research Tool for Advertisers

SAN FRANCISCO--April 26, 2006--TrueLocal, a local search engine that specializes in driving online sales to offline businesses, announces today the launch of their new Local Traffic Estimator, a tool that aggregates and shows users traffic statistics on TrueLocal. Potential advertisers can type in a zip code and a search term and receive information about TrueLocal traffic from the previous month.

TrueLocal.com is a search engine that specializes in providing users with search results for local brick and mortar businesses. Using their "ground to web" patent pending search technology, TrueLocal.com is able to find brick and mortar businesses in local communities and give them a web presence. By providing local search options, users are able to go to TrueLocal.com and search for numerous products and services available to them within their local community. Only local businesses with an actual storefront are listed, providing the user with quick access to find the product or service they are seeking.

"Our Local Traffic Estimator Tool is the first designed specifically for local search," states Jake Baillie, President of TrueLocal. "We want our advertisers, no matter how big or small, to maximize their ROI and this tool will allow them to see the best search categories and zip codes for their business."

The estimator provides such information as map clicks, or listing views, in relation to the most popular categories and nearest zip codes to the searched term and location. For example, a user can type in shoes in 60612 and the local traffic estimator determines the three most popular categories for this search and the five nearest zip codes to 60612. This allows businesses to accurately assess which categories and zip for which they should bid.

Potential advertisers also can see statistics for other features of the TrueTarget advertising program. For example: the number of times a TrueTarget or expanded listing was clicked in the last month, how many website clicks, driving direction requests, coupon clicks and phone calls made in the last month.

For more information about TrueLocal and the new Local Traffic Estimator Tool, visit www.truelocal.com

About TrueLocal

TrueLocal recently launched its simple and savvy search tool that offers full text searches without cluttered results. TrueLocal takes robust franchise and business data and indexes only 'physical' storefront businesses to offer more relevant and accurate local business results. TrueLocal's full text search function makes looking for dim sum, Barbie dolls, merlot, pizza delivery or teeth whitening anywhere in the U.S. simple. Currently indexing over 50 million pages, TrueLocal users can search for anything in their neighborhoods, including products and brands through full text searching. TrueLocal combines the practicality of a Yellow Pages categorization and the technology of a search engine with a simple and unique design and navigation to encourage online users to do business offline. In November 2005, TrueLocal acquired Geosign Data Services, which provides TrueLocal with more powerful data allowing them to compete head to head against Google Local and Yahoo Local.