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Harte-Hanks Reports First Quarter Results

SAN ANTONIO--April 26, 2006--Harte-Hanks, Inc. :

-- NOTE: Harte-Hanks will hold a first quarter earnings conference call on April 26, 2006 at 10 a.m. CT. The number is 800-988-9498 domestic or 210-234-0029 international, pass-code 121693. The conference call will also be audio webcast. To access, please go to https://e-meetings.mci.com, conference number 7960108, pass-code 121693. There will be an audio replay available shortly after the call through May 3, 2006. To access, please call 800-739-2817, pass-code 1216.

Harte-Hanks, Inc. today reported first quarter 2006 diluted earnings per share of $0.29 on revenues of $278.4 million. These results compare to diluted earnings per share of $0.29 on $268.3 million in revenue for the first quarter of 2005. First quarter 2006 results include stock-based compensation of $1.8 million (1.3 cents per share) as the result of the adoption by the company of SFAS no. 123R for periods beginning after 12/31/2005.

The following table presents financial highlights of the company's operations for the first quarter of 2006 and 2005. Full financial results are attached.

                        RESULTS FROM OPERATIONS
(In thousands,
 except per share amounts)              Three Months Ended March 31,
                                      --------------------------------
                                         2006       2005     % Change
                                      ---------- ---------- ----------
Operating revenues                     $278,395   $268,293     3.8%
Operating income                         39,570     42,319    -6.5%
Net income                               23,783     25,073    -5.1%
Diluted earnings per share                 0.29       0.29     0.0%
Diluted shares (weighted average
 common and common equivalent shares
 outstanding)                            83,028     86,424    -3.9%
                                      ---------- ---------- ----------

In the discussion below the company intends to provide investors a better understanding of the operating results and underlying trends to measure past and future performance and liquidity. Harte-Hanks evaluates operating performance based on several measures, including the non-GAAP measure of free cash flow, defined as net income, plus depreciation and amortization, plus stock-based compensation (tax-effected), less capital expenditures, as Harte-Hanks believes this is an important measure of the operational strength of its business. Since free cash flow is not a measure calculated in accordance with GAAP, it should not be considered as a substitute for net income as an indicator of operating performance.

Commenting on the first quarter 2006 performance, Chief Executive Officer Richard Hochhauser said, "We were able to achieve the same level of earnings per share this quarter as we delivered in last year's first quarter, despite the difficult comparisons we faced and the inclusion of stock-based compensation expense in this year's first quarter. We generated $22.2 million of free cash flow in the quarter."

Discussing the performance of individual business segments, Hochhauser said, "Direct marketing showed year-over-year declines in both revenue and operating income. We knew and communicated that the first half of the year -- and particularly the first quarter -- would be difficult on a year-over-year comparable basis. In the first quarter of 2005, direct marketing particularly benefited from a large, complex, world-wide project that we launched in that quarter for one of our significant customers. Additionally, the direct marketing business segment results include stock-based compensation in the first quarter of 2006, which was not included in the first quarter of 2005. Absent the impact of these two factors, direct marketing would have shown revenue growth in the low single digits, and operating income growth above that level. Our pharma/healthcare vertical had strong double-digit growth in the quarter -- well over 20% -- and our select vertical also had growth in excess of 10% over the prior year. The retail vertical was up in the low single digits, while financial was down low double digits. Our high-tech/telecom vertical, which benefited from the one-time project in the first quarter of 2005, was down over 20%."

Turning to Shoppers performance, Hochhauser said, "Shoppers posted revenue growth of 16.1%, and operating income growth of 5.1%. Approximately 10 percentage points of the revenue growth is attributable to the Tampa acquisition. With respect to margins, half of the margin decline from the year earlier period is attributable to a combination of the Tampa acquisition and the inclusion of stock-based compensation in the 2006 period."

Concluding, Hochhauser said, "As we publicly said it would be, the first quarter of 2006 was challenging compared to the first quarter of 2005. This is based on 38% EPS growth in the first quarter of 2005, and the inclusion of stock-based compensation in the first quarter 2006 results. While we always aspire to perform better, we are pleased to have held EPS flat given these factors. At the beginning of this year we stated that our goal for the year -- looking at 2005 and 2006 on a comparable stock-based compensation basis -- was to deliver good EPS growth for the full year 2006 in the high single digit or better range. After completing the first quarter about where we thought we would be, this continues to be our goal."

    Highlights of the first quarter included:

    Shoppers:

    --  Harte-Hanks Shoppers circulation grew to over 12.6 million by
        adding approximately 276,000 in new circulation. This included
        additional circulation of 217,000 added to the Pennysaver in
        Northern California in the communities of Oakland, Alameda and
        Emeryville. The newly acquired Tampa Flyer added 59,000 in new
        circulation to Hillsborough County and western Hernando
        County.

    --  PennySaverUSA.com entered into a partnership with Dealer
        Fusion to add its full suite of listings for all of the car
        dealerships it represents, among them nearly 500 dealerships
        in California. This partnership brings nearly 30,000
        automobile listings that are searchable on the web site every
        week.

    Direct Marketing:

    --  Harte-Hanks achieved a number 26 ranking in an inaugural
        "Global Outsourcing 100" listing, compiled by The
        International Association of Outsourcing Professionals.

    --  A large hi-tech company renewed its contract with Harte-Hanks
        to take inbound telesales.

    --  Harte-Hanks was awarded a 5-year contract with a large
        government agency. The contract includes full-service database
        marketing, analytics and response management services.

    --  A worldwide automotive manufacturer selected Harte-Hanks to
        provide direct marketing for new vehicle launches. This
        includes customer acquisition and retention programs
        leveraging direct mail and email as the primary channels of
        communication.

    --  During the quarter, Harte-Hanks Trillium Software(R):

        --  Was recognized as a "market leader" and was ranked highest
            among evaluated vendors in current offerings and market
            presence by Forrester Research.

        --  Released TS Quality Version 10 ESE, which offers a single
            product platform for completing the data discovery,
            profiling and quality process on a global scale.

        --  Announced that it would provide its TS Quality enterprise
            data quality software solution to global
            telecommunications provider BT (British Telecommunications
            plc) on an enterprise-wide license basis.

    Corporate:

    --  On January 26, the company announced a 20% increase in the
        quarterly dividend to 6.0 cents per share effective with the
        dividend payable March 15, 2006 to shareholders of record on
        March 1, which is the eleventh dividend increase since the
        company went public in 1993 for the second time.

    --  Harte-Hanks purchased 0.8 million shares of its common stock
        in the first quarter. There are approximately 5.5 million
        shares remaining from repurchase authorizations at March 31,
        2006. Since January 1997 the company has acquired
        approximately 44.4 million shares (split adjusted) under its
        repurchase program.

    --  The annual meeting of shareholders will be held at 10 a.m. on
        May 16, 2006 at 200 Concord Plaza Drive, first floor, San
        Antonio, Texas.

Harte-Hanks, Inc. is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves the return on its clients' marketing investment with a range of services organized around five solution points: Construct and update the database -- Access the data -- Analyze the data -- Apply the knowledge -- Execute the programs. Experts at each element within this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Harte-Hanks Shoppers is North America's largest owner, operator and distributor of shopper publications, with shoppers that are zoned into more than 1,000 separate editions with a weekly circulation in excess of 12 million in California and Florida.

For more information, contact: Chief Financial Officer Dean Blythe, 210-829-9138 or e-mail at dblythe@harte-hanks.com.

This release and other information about Harte-Hanks can be found on the World Wide Web at http://www.harte-hanks.com.

Harte-Hanks, Inc.
Consolidated Statements of Operations (Unaudited)


                                   Three months ended
                                        March 31,
---------------------------------- -------------------
In thousands, except per share
 data                                 2006     2005
---------------------------------- --------- ---------

Operating revenues                 $278,395  $268,293
Operating expenses:
  Labor                             107,919   104,302
  Production and distribution       101,851    93,588
  Advertising, selling, general
   and administrative                21,238    20,612
  Depreciation and amortization       7,817     7,472
                                   --------- ---------
                                    238,825   225,974
                                   --------- ---------
Operating income                     39,570    42,319
                                   --------- ---------
Other expenses (income):
  Interest expense                      855       203
  Interest income                       (26)      (78)
  Other, net                            264       489
                                   --------- ---------
                                      1,093       614
                                   --------- ---------
Income before income taxes           38,477    41,705
Income tax expense                   14,694    16,632
                                   --------- ---------
Net income                          $23,783   $25,073
                                   ========= =========


Basic earnings per common share       $0.29     $0.30
                                   ========= =========

    Weighted-average common
     shares outstanding              81,322    84,730
                                   ========= =========


Diluted earnings per common share     $0.29     $0.29
                                   ========= =========

    Weighted-average common and
     common equivalent shares
     outstanding                     83,028    86,424
                                   ========= =========


Harte-Hanks, Inc.
Business Segment Information (Unaudited)



                                         Three months ended
                                              March 31,
----------------------------------------------------------------------
In thousands                               2006       2005    % Change
----------------------------------------------------------------------

OPERATING REVENUES:
  Direct Marketing                        $164,318  $170,019     -3.4%
  Shoppers                                 114,077    98,274     16.1%
                                         ---------- ---------
    Total operating revenues              $278,395  $268,293      3.8%
                                         ---------- ---------

OPERATING INCOME - Note 1:
  Direct Marketing                         $20,384   $24,520    -16.9%
  Shoppers                                  21,926    20,868      5.1%
  General corporate expense                 (2,740)   (3,069)    10.7%
                                         ---------- ---------
    Total operating income                 $39,570   $42,319     -6.5%
                                         ---------- ---------

DEPRECIATION AND AMORTIZATION
  Direct Marketing                          $5,817    $6,021     -3.4%
  Shoppers                                   1,994     1,446     37.9%
  General corporate expense                      6         5     20.0%
                                         ---------- ---------
    Total depreciation and amortization     $7,817    $7,472      4.6%
                                         ---------- ---------


Reconciliation of Net Income to Free
 Cash Flow
                                          Three months ended
                                              March 31,
-------------------------------------------------------------
In thousands                                 2006     2005
-------------------------------------------------------------

Net Income                                 $23,783   $25,073
  Add: After-tax stock-based
   compensation (pre-tax: $1,764 and
   $26 in 2006 and 2005, respectively)       1,090        16
  Add: depreciation and amortization         7,817     7,472
  Less: capital expenditures                10,442     8,677
                                         ---------- ---------
Free cash flow                             $22,248   $23,884
                                         ---------- ---------


Note 1: Operating Income includes stock- based compensation,
as follows:

                                          Three months ended
                                               March 31,
                                         --------------------
                                            2006      2005
                                         ---------- ---------
                       Direct Marketing     $1,175       $--
                       Shoppers                427        --
                       General corporate       162        26
                                         ---------- ---------
                                            $1,764       $26
                                         ---------- ---------


Harte-Hanks, Inc.
Consolidated Balance Sheets (in thousands, except share amounts)
----------------------------------------------------------------------


                                                 (Unaudited)
                                                    March    December
                                                     31,        31,
                                                    2006       2005
                                                 ----------- ---------
Assets
  Current Assets
    Cash and cash equivalents                       $17,354   $24,561
    Accounts receivable, net                        168,422   184,537
    Inventory                                         9,166     7,947
    Prepaid expenses                                 18,217    14,783
    Current deferred income tax asset                14,332    14,158
    Other current assets                             10,248     7,718
                                                 ----------- ---------
      Total current assets                          237,739   253,704

    Property, plant and equipment, net              115,929   112,911
    Goodwill, net                                   502,750   502,750
    Other intangible assets, net                     16,307    16,669
    Other assets                                      3,382     3,629
                                                 ----------- ---------
      Total assets                                 $876,107  $889,663
                                                 =========== =========

Liabilities and Stockholders' Equity
  Current liabilities
    Accounts payable                                $57,266   $62,978
    Accrued payroll and related
     expenses                                        20,995    35,735
    Customer deposits and unearned
     revenue                                         56,627    54,143
    Income taxes payable                             22,843    12,710
    Other current liabilities                         9,686     9,781
                                                ----------- ---------
      Total current liabilities                     167,417   175,347

  Long-term debt                                     50,000    62,000
  Other long-term liabilities                        92,126    90,970
                                                ----------- ---------
      Total liabilities                             309,543   328,317
                                                 ----------- ---------

  Stockholders' equity
    Common stock, $1 par value, authorized:
     250,000,000 shares
      Issued at March 31, 2006: 115,910,179
       shares; at December 31, 2005:
        115,453,416 shares                          115,910   115,453
    Additional paid-in-capital                      280,735   269,865
    Accumulated other comprehensive loss            (21,673)  (21,982)
    Retained Earnings                               999,530   980,505
    Less treasury stock, March 31, 2006:
     34,873,345 shares at cost;
      December 31, 2005: 33,965,335 shares
       at cost                                     (807,938) (782,495)
                                                 ----------- ---------
     Total stockholders' equity                     566,564   561,346
                                                 ----------- ---------
     Total liabilities and stockholders'
      equity                                       $876,107  $889,663
                                                 =========== =========