AvantGo Spring Web Channel Lineup Demonstrates Continued Mobile Marketing and Advertising Momentum
Synopsis: Marketers and media customers BMW, Entrepreneur.com, HP, GM, Mercedes-Benz, PC World, Toyota and Verizon launch new mobile Web site channels on AvantGo, delivering visually interactive advertisements and marketing offerings to smartphone and PDA users, demonstrating ongoing momentum on the 7 year-old mobile Internet service.
SAN FRANCISCO, April 26 -- ad:tech -- As 2006 is turning out to be the year for mobile marketing, savvy advertisers continue to turn to AvantGo(R), the highly popular mobile Internet service from Sybase iAnywhere, to deliver interactive content direct to smartphone and personal digital assistants (PDAs). Today at ad:tech, AvantGo unveiled a series of new marketing and media mobile Web site channels from BMW, Entrepreneur.com, HP, GM, Mercedes-Benz, PC World, Toyota and Verizon that demonstrate the depth and reach that the service provides for marketers and advertisers looking to target a valuable trendsetter audience of over 7 million unique users.
"Having a mobile Web site strategy can help companies extend their existing Web site, bringing rich, interactive information directly into the hands of their customers," said Neil Versen, senior director of AvantGo at iAnywhere. "AvantGo began helping companies deliver mobile Web sites in 1999, making us a pioneer and leader in mobile advertising. It's a testament to the fact that mobile marketing works when so many of our clients continue to recommit with new campaigns . validating that the medium is a powerful, cost- effective way to build brand awareness and acquire new customers."
AvantGo delivers interactive content updates and services to millions of smartphone and PDA users worldwide via wireless or desktop synchronization. With over a thousand mobile Web sites, including politics, news, weather, sports, travel and entertainment, AvantGo is the ideal content source for today's mobile citizenry.
This spring, AvantGo marketing and media customers are taking advantage of the popular service in a variety of ways:
New Marketing Channels
Savvy marketers such as BMW, HP, GM, Mercedes-Benz, Toyota and Verizon are using AvantGo as an extension of their mobile Web site, providing their customers an enhanced consumer research and shopping experience. New marketing channels include:
2006 BMW Z4 Roadster
Subscribe to this AvantGo Web showroom to learn more about the 2006 BMW Z4
3.0si and Z4 3.0i Roadsters. View features, detailed specs and photos,
and choose your colors and wheel options.
HP Color Guide
Discover more about choosing a new HP color printer, including model
information, the ability to request sales contact and to download free
home office & business templates.
General Motors
General Motors, a long-standing AvantGo advertiser, has nine new Web
channels that have been recently added to the service. With GM mobile
showcases, users can get exterior and interior photos and full features
and options lists, locate dealers and view color choices for models,
including:
* 2007 Cadillac Escalade
* 2006 Cadillac STS
* Buick Lacrosse
* Buick Lucerne
* Buick Rainier
* Buick Rendezvous
* Buick Terraza
* Saturn SKY
In addition to these mobile showcase channels, a new GM Saturn Future Vehicles channel has been launched, featuring four models recently unveiled at the 2006 New York International Auto Show-the 2007 Saturn AURA midsize sedan, the hybrid Saturn VUE Green Line, the Saturn SKY Red Line performance roadster and the Saturn OUTLOOK crossover vehicle.
2007 Mercedes-Benz S-Class Learn about the latest Mercedes-Benz model while on the go! With this new Web channel users can view pictures and specs, choose colors, locate dealers and easily request more information. 2006 Toyota RAV4 Everything you may want to know about the new RAV4 including information about performance, design, safety and utility. Users can easily request information updates from Toyota to be sent to them via email. Verizon Business Discover more about the integration of Verizon and MCI to deliver a seamless local to global IP Network. Learn about Verizon Business services related to security, network services, business continuity and mobility. New Media Channels
AvantGo gives media companies such as Entrepreneur.com and PC World the opportunity to further extend their brand to a broad mobile audience. New media channels include:
Entrepreneur.com Currently sponsored by the U.S. Postal Service, Entrepreneur.com offers the best information on starting, growing and managing your business with new articles each week. PC World.com Currently sponsored by Xerox, PC World, the world's #1 computer publication, offers leading industry and product news. New Game Channels
Over the last year, AvantGo has released several new game channels, which are often sponsored. Game channels such Sudoku and Golf enhance the user experience by giving subscribers the chance to interact with great entertainment in their downtime. New game channels include:
Daily Crossword Puzzle This Web channel is the latest addition to the popular AvantGo game lineup, which already includes Parker Sudoku, Microsoft Office Trivia and the GolfPride Golf Channel. With AvantGo games, mobile users can be entertained while interactively learning more about sponsor products.
For more information, visit AvantGo at the ad:tech Next & Now Technology Showcase, Friday, April 28th, 12:30 - 2:00 p.m., Moscone Event Center North, or visit: www.avantgo.com.
About AvantGo
AvantGo is a free service from iAnywhere that delivers rich, personalized mobile websites to smartphones and PDAs. Today, hundreds of major brands, including BMW, CNET, HP, Jeep, Microsoft, The New York Times and Rolling Stone leverage AvantGo to target a highly desirable demographic of millions of registered users. AvantGo offers the convenience of anywhere, anytime access, seamlessly supporting both wireless and "sync and go" connectivity.
About iAnywhere
iAnywhere enables success at the front lines of business. The company holds worldwide market leadership positions in mobile and embedded databases, mobile management and security, mobile middleware and synchronization, and Bluetooth(R) and infrared protocol technologies. Tens of millions of mobile devices, millions of subscribers, and 20,000 customers and partners rely on the company's "Always Available" technologies, including SQL Anywhere, Afaria, OneBridge, and the AvantGo mobile Internet service. iAnywhere is a subsidiary of Sybase, Inc. . Visit www.ianywhere.com for more information.
Sybase, iAnywhere, iAnywhere Solutions, SQL Anywhere, Afaria, OneBridge and AvantGo are trademarks, registered trademarks or service marks of Sybase, Inc. or its subsidiaries. (R) indicates registration in the United States of America. The Bluetooth trademark and logos are owned by Bluetooth SIG, Inc. and any use of such marks by iAnywhere is under license. All other company and product names mentioned may be trademarks of the respective companies with which they are associated.
Special Note: As used in this release, iAnywhere means iAnywhere Solutions, Inc., a subsidiary of Sybase, Inc. Statements concerning iAnywhere's new products are by nature forward-looking statements that involve a number of uncertainties and risks and cannot be guaranteed. Factors that could cause actual events or results to differ materially include shifts in customer demand, rapid technological changes, availability and quality of third party products, competitive factors and unanticipated delays in scheduled product availability. Some of the risks are detailed from time to time in the Sybase Inc. consolidated Securities and Exchange Commission filings, including but not limited to its annual report on Form 10-K and its quarterly reports on Form 10-Q (copies of which can be viewed on the Company's web site).
Crystal King iAnywhere (978) 287-1524 crystal.king@ianywhere.com Scott Malinowski Citigate Cunningham (617) 374-4223 smalinowski@cunningham.com