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Automotive Customer Service Software Partnership Forged: Dealer Technology Group (DTG) Teams Up with Wynn's

HIGHLANDS RANCH, Colo., April 26 -- A new generation of automotive customer service software is on the way! Wynn's, a division of Illinois Tool Works, Inc., headquartered in Azusa, Calif., has selected Dealer Technology Group (DTG) of Highlands Ranch, Colo., as their strategic partner to provide a next generation software tool to assist automotive service advisors in the auto repair service industry.

Christened M.A.C.(TM) (Maintenance Advisor Companion), the new automotive customer service software tool includes two innovative and highly interactive software programs developed by DTG and marketed as Wynn's M.A.C.(TM) Basic and Wynn's M.A.C.(TM) Pro. Powered by DTG's DealerLOGIX(TM) software suite, this innovation provides service advisors with the customer service tools they need at their finger tips.

"Using the DealerLOGIX(TM) sales engine, M.A.C.(TM) is unique in that it packages state-of-the-art technology with a systematic process designed to help service advisors interact more effectively with their customers, and by selecting our products to present to the eight thousand Wynn's customer stores in the US, Wynn's has confirmed our market leadership as a provider of sales software to the automotive industry," said Mark Brandon of DTG.

Wynn's M.A.C.(TM) Basic (PC-based) records customer information that is used to identify dealer/manufacturer recommended services, as well as provide service technician's valuable diagnostic information. Wynn's M.A.C. Pro (Windows XP(R) Tablet PC - based) allows service advisors to greet customers at their vehicle (saving time), perform vehicle walk-arounds, and make service recommendations via a "good, better, best" menu process. With either program, customers can select services from several menu options presented. This proven technique reduces dealer "one line repair orders" by increasing recommended service and product sales. Field tests have proven that, when consistently used by service advisors, the DealerLOGIX(TM) sales process significantly increases both service drive sales and customer satisfaction -- making it a must for the auto repair service industry.

About Dealer Technology Group

Dealer Technology Group, founded in 2002, is an innovative customer service software development and marketing firm specializing in customizable sales software for automotive, motorcycle, powersports and RV dealers. DTG's product offerings include the DealerLOGIX Suite, which brings its innovative menu selling techniques to the service drive, showroom floor, and F&I department. For more information about DTG, log on to For information on the DealerLOGIX(TM) suite, log on to

About Wynn's(TM):

Wynn's traces its history to 1939 when the original Wynn's Friction Proofing Oil Treatment(R) formula was first developed and introduced to the automotive market. Over 65 years following the introduction of that single product, Wynn's has grown to become a leading worldwide manufacturer and marketer of innovative, groundbreaking automotive specialty chemicals and auto repair service equipment, as well as Complete Automotive Maintenance Programs. For more information, log on to

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