Avoiding UVA Rays is Key to Effective Sun Protection

NEW YORK, April 25 -- Advice on summer skin care is as perennial as the seasons. However, this year's message comes with even more urgency as the medical community agrees that UVA rays not UVB rays are the essential trigger behind skin cancers including melanoma.

Furthermore, the first ever In Vitro study showing that window film on glass whether in a car or inside a home protects against photoaging was conducted and presented by distinguished researcher Eric F. Bernstein MD at the annual meeting of American Society for Laser Medicine and Surgery. Most people do not realize that their skin is not protected when they are behind glass. They also think that as they grow older they must accept wrinkles, sagging skin, blemishes and cataracts as an inconvenient, chronological fact. This study shows that 90% of skin damage including skin cancers is due to a lifetime exposure to the sun. The In-Vitro testing of glass fitted with LLumar UVShield(R) window film reduced transmitted radiation of all UVA and UVB frequencies by 99.6%.

Americans spend a significant amount of time exposed to sunlight in a car. "In a car only the windshield comes partially treated to filter out harmful ultraviolet rays. Car windows block little or no UVA light and since this light is intense year round, continued exposure has a measurable effect," says James M. Spencer MD, at Mount Sinai Hospital in New York.

Children, whose skin is particularly vulnerable and often sit in the back seat of autos and SUVs, are at high risk since they are exposed to UVA rays streaming in through both side and back windows. These are the rays are linked to the development of melanoma, the fastest growing cancer according to the American Academy of Dermatology.

LLumar glass tinters (Yellow Pages: Glass Tinting), professionally install UVShield which is virtually invisible, does not darken windows day or night, and is legal on autos in all 50 States. UVShield film carries The Skin Cancer Foundation Seal of Recommendation for protection of skin and is endorsed by The Melanoma Foundation.

UVShield(R) sells nationally under the Vista(R) name for residences and the LLumar(R) name for automobiles.