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Lithia Motors Reports Q1 Earnings Per Share from Continuing Operations of 50 Cents Per Share

MEDFORD, Ore.--April 24, 2006--Lithia Motors, Inc. today announced that first quarter 2006 net income from continuing operations increased 2% to $10.6 million from $10.5 million in the first quarter of 2005. Diluted earnings per share from continuing operations were $0.50 as compared to $0.50 in the first quarter of 2005. For the first quarter of 2006, diluted net income per share includes the affect of accounting for equity-based compensation under FAS 123(R). The affect was to increase compensation expense, which is included in SG&A.

First quarter 2006 earnings per share from continuing operations, excluding the affect of accounting for equity compensation under FAS 123(R) was $0.53 as compared to $0.50 in the same period last year. First quarter 2006 earnings per share including discontinued operations and the affect of accounting for equity compensation under FAS 123(R) was $0.44.

First quarter 2006 sales increased 14% to $748.2 million as compared to $658.9 million in the same period last year. New vehicle sales increased 19%, used vehicle sales increased 6%, finance/insurance sales increased 12%, and parts/service sales increased 11%.

Sid DeBoer, Lithia's Chairman and CEO, commented, "The first quarter can be characterized by a week January, an improved February and a very strong March. Total same-store sales increased 7.1% and total same-store gross profits were up 4.9% for the quarter. Same-store sales and gross profits were up across all business lines except used vehicles, where they were essentially flat with last year.

"Nationally, the vehicle sales environment in the first quarter was lackluster. Our response was to push new vehicle sales in an attempt to gain market share and create long-term parts and service business that will benefit the company in future periods. Our efforts produced a new vehicle same-store sales increase of 11.5% for the quarter while new vehicle same-store units were up 10.9% for the quarter, with domestic same-store units increasing 11.5% and import same-store units increasing 9.7%. Another highlight was our same-store service and parts revenues which increased 5.1% for the quarter.

"Lithia's team members did a great job demonstrating the flexibility of our company's business model. We had made a strategic decision to stock high new vehicle inventories going into the first quarter. Through company-wide promotional initiatives, we were able to reduce our excess inventories to normal levels going into the stronger spring and summer selling season ahead," concluded Mr. DeBoer.

Jeffrey B. DeBoer, Senior Vice President and CFO added, "Year to date, we have completed one acquisition; a Dodge store in Fresno, California with approximately $50 million in annualized revenues, which is now named Lithia Dodge of Fresno. Additionally, in the last quarter, we completed the sale of Lithia Chevrolet in Salinas, California. This store was included in discontinued operations for the quarter and year-end 2005.

"Our guidance for the full-year 2006 remains unchanged and is in the table below. In the first quarter, we had two stores classified as discontinued operations. The full-year 2006 guidance is on a continuing operations basis. It assumes a steady pace of acquisitions and dispositions and includes the effect of FAS 123(R), expensing for stock options and our employee stock purchase plan, that took affect starting in the first quarter of this year," concluded Jeffrey B. DeBoer.

                         Earnings Per Share        Guidance
                                    FY 2005         FY 2006
                         ------------------- -------------------------
EPS w/o FAS 123(R)      $              2.37  $ 2.58 - $2.70(non-GAAP)
 adoption:              
Effect of FAS 123(R):                   N/A         ($0.12)
                         ------------------- -------------------------
EPS - Reportable 2006:                  N/A  $ 2.46 - $2.58

The inclusion of the non-GAAP "EPS without FAS 123(R) amounts" is included in the above guidance because management believes that the absence of a comparable expense in 2005 would obscure the earnings estimate on a comparable basis. As noted above, the EPS guidance is also given for reportable EPS and reconciles to the non-gaap number.

In December 2004, the Financial Accounting Standards Board ("FASB") issued Financial Accounting Standards Statement 123 (revised 2004) ("FAS 123(R)") that required that the value of all equity-based compensation arrangements, including stock options and employee stock purchase plans, be accounted for using a "fair value" method. Previously, the Company had accounted for such arrangements under the "intrinsic method" permitted by APB 25 and the amounts under the fair value method were presented in the footnotes to the company's financials filed on Form 10-K. The new rules became effective for the Company commencing with the first quarter of 2006. Adoption of this accounting change does not affect the cash flow of the Company.

Conference Call Information

Lithia Motors will be providing more detailed information on the results for the first quarter 2006 in its conference call scheduled for 11 a.m. PT, April 25, 2006. The call can be accessed live by calling 973-582-2700. To listen to a live webcast or hear a replay, log-on to: www.lithia.com -- go to Investor Relations -- and click on the Live Webcast icon.

About Lithia

Lithia Motors, Inc. is a Fortune 1000 and Russell 2000 Company that sells 25 brands of new vehicles and operates 94 stores and 189 franchises in 12 states in the Western United States and over the Internet through "Lithia.com-America's Car & Truck Store." Lithia also sells used vehicles; arranges finance, warranty, and credit insurance contracts; and provides vehicle parts, maintenance, and repair services at all of its locations. Lithia retailed 103,333 new and used vehicles and had $2.9 billion in total revenue in 2005.

Forward Looking Statements

This press release includes forward looking statements within the meaning of the "Safe-Harbor" provisions of the Private Securities Litigation Reform Act of 1995, which management believes are a benefit to shareholders. These statements are necessarily subject to risk and uncertainty and actual results could differ materially due to certain risk factors, including without limitation economic conditions, acquisition risk factors and others set forth from time to time in the company's filings with the SEC. Specific risks in this press release include company monthly performance, benefits or strength of Lithia's operating model, inventory levels, anticipated revenues of recently acquired stores and projected full-year 2006 earnings per share guidance, and potential changes in accounting standards.

Additional Information

For additional information on Lithia Motors, contact the Investor Relations Department: 541-776-6591 or log-on to: www.lithia.com -- go to Investor Relations.

LITHIA MOTORS, INC.
(In Thousands except per share data)

Unaudited                  
---------                Three Months Ended
                               March 31,         
                         ----------------------- $ Increase % Increase
                            2006        2005     (Decrease) (Decrease)
                         ----------- ----------- ---------- ----------
New Vehicle Sales       $   427,750 $   359,619  $  68,131       18.9%
Used Vehicle Sales          209,078     197,322     11,756        6.0
Finance & Insurance          27,554      24,616      2,938       11.9
Service, Body & Parts
 Sales                       82,473      74,265      8,208       11.1
Fleet & Other Revenues        1,330       3,104     (1,774)     (57.2)
                         ----------- -----------  --------- ----------
Total Revenues              748,185     658,926     89,259       13.5
Cost of Sales               617,404     541,694     75,710       14.0
                         ----------- -----------  --------- ----------
Gross Profit                130,781     117,232     13,549       11.6
SG&A Expense                100,717      89,132     11,585       13.0
Depreciation/
 Amortization                 4,046       3,388        658       19.4
                         ----------- -----------  --------- ----------
Income from Operations       26,018      24,712      1,306        5.3
Flooring Interest
 Expense                     (6,615)     (5,102)     1,513       29.7
Other Interest Expense       (3,331)     (2,805)       526       18.8
Other Income, net               427         285        142       49.8
                         ----------- -----------  --------- ----------
Income from continuing
 operations before income 
 taxes                       16,499      17,090       (591)      (3.5)
Income Tax Expense            5,870       6,614       (744)     (11.2)
Income Tax Rate                35.6%       38.7%
                         ----------- -----------
Net Income from
 continuing ops.             10,629      10,476        153        1.5%
Income (Loss) from
 discontinued operations, 
 net of income taxes         (1,321)       (486)       835      171.8
                         ----------- -----------  --------- ----------
Net Income              $     9,308 $     9,990  $    (682)     (6.8)%
                         =========== ===========  ========= ==========
Diluted Net Income per
 share:
Continuing Operations   $      0.53 $      0.50  $    0.03        6.0%
Effects of FAS123(R)          (0.03)          -
Diluted Net Income per
 share after effect of
 FAS123(R):             $      0.50 $      0.50       0.00          0%
Discontinued Operations       (0.06)      (0.02)
                         ----------- -----------
Net Income per share    $      0.44 $      0.48      (0.04)     (8.3)%
                         =========== ===========  ========= ==========
Diluted Shares
 Outstanding                 22,066      21,704        362        1.7%




LITHIA MOTORS, INC.          Three Months Ended
                                 March 31,         
                            --------------------  Increase % Increase
Unit Sales:                    2006       2005   (Decrease) (Decrease)
-----------                  ----------  ------- ---------- ----------
New Vehicle                     15,241   12,864      2,377       18.5%
Used - Retail Vehicle           10,757   10,820        (63)      (0.6)
Used - Wholesale                 5,534    5,544        (10)      (0.2)
Total Units Sold                31,532   29,228      2,304        7.9

Average Selling Price:
----------------------
New Vehicle                 $   28,066  $27,955     $  111        0.4%
Used - Retail Vehicle           16,162   15,219        943        6.2
Used - Wholesale                 6,364    5,890        474        8.0

Key Financial Data:
-------------------
Gross Profit Margin               17.5%    17.8%
SG&A as a % of Gross Profit       77.0%    76.0%
Operating Margin                   3.5%     3.8%
Pre-Tax Margin                     2.2%     2.6%

Gross Margin/Profit Data
------------------------
New Vehicle Retail                 7.9%     8.1%
Used Vehicle Retail               15.4%    15.4%
Used Vehicle Wholesale             5.1%     4.4%
Service, Body & Parts             48.8%    48.6%

New Retail Gross
 Profit/Unit                $    2,230  $ 2,278
Used Retail Gross
 Profit/Unit                $    2,486  $ 2,349
Used Wholesale Gross
 Profit/Unit                $      325  $   262
Finance & Insurance/Retail
 Unit                       $    1,060  $ 1,039

Same Store Data
---------------
New Vehicle Retail Sales          11.5%    (5.8)%
Used Vehicle Sales
 (including Wholesale)             0.3%    (2.1)%
Total Vehicle Sales
 (excluding fleet)                 7.5%    (4.5)%
Finance & Insurance Sales          4.1%    (1.5)%
Service, Body & Parts Sales        5.1%     0.3 %
Total Sales (excluding
 Fleet)                            7.1%    (3.9)%
Total Gross Profit
 (excluding Fleet)                 4.9%     1.5 %




LITHIA MOTORS, INC.

Balance Sheet Highlights (Dollars in Thousands)

                                     March 31, 2006  December 31, 2005
                                     --------------  -----------------
  Cash & Cash Equivalents            $      33,425   $         48,566
   Trade Receivables(a)                    103,768            106,443
   Inventory                               651,938            606,047
   Assets Held for Sale                     19,165             27,411
   Other Current Assets                     13,979             15,781
                                      -------------   ----------------
Total Current Assets                       822,275            804,248

Real Estate, net                           264,064            255,372
Equipment & Leases, net                     79,314             77,805
Goodwill, net                              261,442            260,899
Other Assets                                57,943             54,390
                                      -------------   ----------------
     Total Assets                    $   1,485,038   $      1,452,714
                                      =============   ================

   Floorplan Notes Payable           $     549,467   $        530,452
   Liabilities held for sale                16,780             22,388
   Other Current Liabilities               102,614             95,560
                                      -------------   ----------------
Total Current Liabilities                  668,861            648,400

Used Vehicle Flooring                            -                  -
Real Estate Debt                           167,171            154,046
Other Long-Term Debt                       123,480            136,505
Other Liabilities                           55,202             54,130
                                      -------------   ----------------

Total Liabilities                        1,014,714            993,081
                                      -------------   ----------------

Shareholders' Equity                       470,324            459,633
                                      -------------   ----------------

     Total Liabilities &
     Shareholders' Equity            $   1,485,038   $      1,452,714
                                      =============   ================


(a) Includes contracts-in-transit of $51,659 and $52,453 for 2006 and
    2005.

Other Balance Sheet Data (Dollars in Thousands except per share data)

Current Ratio                                  1.2x               1.2x
LT Debt/Total Cap.
 (Excludes Used -Vehicle Flooring
  and Real Estate)                              21%                23%
Working Capital                      $     153,414   $        155,848
Book Value per Basic Share           $       24.21   $          23.97