Pioneer Expands Navigation Product Lineup with New Portable Device

LONG BEACH, Calif.--April 24, 2006--Pioneer Electronics (USA) Inc. today unveiled the AVIC-S1, a compact and lightweight portable navigation device that gives drivers access to the entire map of the United States and Canada in a system slightly bigger than the palm of a hand. The highly anticipated system combines the essentials of an installed navigation system with the convenience of a true portable gadget that can be transported easily from car-to-car. The AVIC-S1 is fully contained in a 4.1" X 3.5" X 0.7" chassis, which includes a 3.5-inch touch panel display, 2 gigabyte flash memory for map storage, SiRF Star III GPS receiver, Bluetooth(TM) support and built-in rechargeable lithium ion battery to quickly deliver door-to-door route calculations and voice instructions.

"The popularity of portable navigation has skyrocketed during the past year, because people are looking for a dedicated solution for a dedicated problem - getting to their destination," said Karen Rubin, director of marketing and product planning for navigation products at Pioneer Electronics (USA) Inc. "With the addition of the AVIC-S1, we have rounded out our aftermarket navigation offerings with a comprehensive lineup. Consumers now have a choice of everything from a simple dedicated GPS solution like the AVIC-S1 to the integrated intelligent navigation and entertainment system like the AVIC-Z1."

The AVIC-S1 comes preloaded with NAVTEQ(R) map data, a comprehensive database of the U.S. and Canada and 1.5 million of the most popular points of interest that includes restaurants, gas stations and ATMs. A smart digital (SD) card slot located on the side of the unit allows for future map updates. The system utilizes a colorful TFT touch panel monitor and an innovative jog dial to control an intuitive graphical user interface that simplifies name, address and points of interest search. A 2D and 3D view mode, screen arrow indicators and voice instructions help make sure drivers are on the correct path to their destination. Additionally, if the user strays from the given route, the system automatically calculates a new route to allow the driver to find the final destination.

"We've designed the AVIC-S1 with the features consumers look for in a portable navigation product: transportability, ease of use and affordability," said Rubin.

The AVIC-S1 is designed to be compact and truly portable without sacrificing performance. The system measures less than a quarter of an inch thick and weighs only 180 grams (0.40 pounds), making it extremely easy to transfer from car-to-car or pack along for trips.

The system also supports Bluetooth v1.2 technology allowing hands-free operation of Bluetooth enabled cell phones. When a cell phone is paired with the AVIC-S1, conversations are carried out through the unit's microphone and built-in speaker. Phone numbers on the cell phone can be transferred to the memory and dialed through the touch panel display.

The AVIC-S1 will be available in June 2006 at a retail price of $599 and comes complete with a mounting kit, cigarette lighter adapter, carrying case, home charger and PC mini-USB cable.

NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has approximately 1,900 employees located in 131 offices in 23 countries.

Pioneer's Mobile Entertainment Division is the leading manufacturer of audio, video and information products for in-car use. Its focus is on the development of new digital technologies including audio video, navigation and satellite radio, while maintaining its strong heritage in products for car audio enthusiasts and competitors. The company markets its products under the Pioneer and Premier brand names. When purchased from an authorized dealer, consumers receive a limited warranty for one year with Pioneer products and two years for Premier electronic products.

Pioneer Electronics (USA) Inc. is headquartered in Long Beach, Calif., and its U.S. Web address is www.pioneerelectronics.com. Its parent company, Pioneer Corporation, is a leader in optical disc technology and a preeminent manufacturer of high-performance audio, video and computer equipment for the home, car and business markets. The company focuses on four core business domains including Blu-ray Disc, display technologies, navigation, Digital Network Entertainment(TM) and components.