Driveitaway Platform to Power Fox Rent A Car Upstream Remarketing

CHICAGO, April 21 -- Driveitaway Inc., the pioneer in upstream remarketing programs for commercial and rental fleet vehicles, announced today Los Angeles-based Fox Rent A Car has initiated a pilot upstream remarketing program using Driveitaway's online platform. The program allows Fox and its 43 affiliate partners to sell end-of-term vehicles directly to institutional and retail buyers, saving the cost of sending cars to auction. Each month on average, Fox replaces 500 to 700 vehicles in service.

"We aim to provide the best customer service at the most competitive rates through the use of technology and employee motivation. This strategy is delivering continued 30-40 percent annual growth," said Mark Mirtorabi, President of Fox Rent A Car.

Mike Williams, Fox's Vice President of Fleet and Remarketing, added, "Effective cost control is critical to our success; with 90 percent risk vehicles we need to sell our end-of-term vehicles quickly and efficiently. Upstream remarketing solves this problem."

With Driveitaway, the vehicles are also marketed to registered users from other Driveitaway clients and to selected institutional buyers nationwide. Buyers can apply for financing and arrange transportation through the same Web site.

"Rental fleets typically cycle their entire fleet at least once a year," said John Possumato, Founder and Vice Chairman of Driveitaway. "We're pleased to be working with Fox Rent A Car to streamline this process."

Fox Rent A Car

Founded in 1989, Fox Rent A Car is a discount car rental company, known for quality customer service and low rates. Fox is the largest independent car rental company headquartered in California and its rental car offices are located at major airports throughout the world. Fox has negotiated discounted rental rates with many quality independent car rental companies in the United States, Canada and internationally, continually adding new cities. For more information, please visit http://www.foxrentacar.com/.

About Driveitaway Inc.

Driveitaway is the leading provider of Web-based upstream remarketing programs for commercial, rental and government fleets. The Company's platform enables fleets to sell its cars online before the cars come out of service. Fleet managers typically save $800-$1,200 per vehicle for commercial fleets and $400-$1,000 for rental fleets, on vehicles that have a resale value ranging from $6,000-$15,000. For more information, please visit http://www.driveitaway.com/. For ongoing industry commentary, visit http://www.fleet-ingthoughts.blogspot.com/.