Automobile Rental and Leasing Business dependent on the general state of the US Economy says latest Industry Profile

DUBLIN, Ireland--April 20, 2006--Research and Markets (http://www.researchandmarkets.com/reports/c35847) has announced the addition of Automobile Rental and Leasing - Industry Profile to their offering.

Brief Excerpt from Industry Overview Chapter:

"The auto rental and leasing industry in the US includes 5,000 companies with combined annual revenue of about $30 billion. The industry is highly concentrated at the top, with the 20 largest companies accounting for 80 percent of industry revenue, including Enterprise; Hertz (a unit of Ford); Ryder; Avis (a unit of Cendant); Vanguard; U-Haul; and Dollar Thrifty. About 200 companies have annual revenue over $10 million.

The industry depends highly on the general state of the US economy because most customers are business or vacation/leisure travelers, whose numbers can rapidly fall during an economic slowdown.

The big companies have economies of scale in acquiring vehicles and customers. Small companies typically operate a single rental location, but can compete effectively with larger companies by providing better service, alternative products, or lower prices. Individual rental locations typically have annual revenue of about $1 million and eight employees, but may have revenue over $10 million and 200 employees. Revenue per employee ranges from $100,000 at a small location to $200,000 at a large one.

COMPETITIVE LANDSCAPE

PRODUCTS, OPERATIONS & TECHNOLOGY

Operations are similar for car, truck, or specialty vehicle rental operations. A typical car rental operation has to acquire, maintain, clean, fuel, and repair cars, and dispose of older cars, and must operate a reservation system to acquire customers. Operations' efficiency is crucial for profitability because the value of the asset being rented is high."

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