In the US, about 1,500 of the over 20,000 New Car Dealerships Sell Mainly Luxury Cars, with Combined Annual Revenue of about $50 Billion

DUBLIN, Ireland--April 18, 2006--Research and Markets has announced the addition of Automobile Dealers - Luxury - Industry Profile to their offering.

In the US, about 1,500 of the over 20,000 new car dealerships sell mainly luxury cars, with combined annual revenue of about $50 billion. Luxury cars (those costing more than $40,000) account for 10 to 15 percent of all cars sold. Major luxury brands sold in the US include BMW, Lexus, Cadillac, Mercedes, and Lincoln.

Consumer income and wealth drive sales of luxury cars. The profitability of individual dealers depends heavily on volume because so many costs are fixed. Large dealers have an advantage in larger inventory selection and the ability to provide post-sales car service. Small dealers can compete by providing better customer services. While a typical regular car dealer may sell 800 new cars per year, a luxury dealer usually sells far fewer.

Car dealers usually have four profit centers: new car sales, used car sales, service and parts, and financing, (including insurance, and service contracts). Luxury dealers are more likely than regular dealers to make a good profit from new car sales because their customers must make a greater effort to comparison shop. Luxury car buyers also are more likely to order high-margin optional features and extras that add to dealer profits, and are less interested in price than in good service. Car buyers may buy what is on the lot, but often specify options that force the dealer to order a custom-made car from the manufacturer.

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