When Auto Insurance Competition Heats Up, Garden State Residents Win

NEWARK, N.J., April 18 -- New Jersey drivers have paid among the highest auto insurance rates in the country. But increasing competition can bring better service and lower rates to residents. That's the goal for the newest entrant to the market, Unitrin Direct. "Our business philosophy is consumer-driven," said Scott Carter, Unitrin Direct president. "Insuring your automobile should be simple and affordable. That's what New Jersey residents can expect from us."

Up until 2003, the state's car insurance industry was anything but affordable. That's when the New Jersey Automobile Insurance Competition and Choice Act was introduced. The legislature had a specific goal to foster competition among insurers to "better serve the needs and interests of consumers." Until recently, insurance companies have been exiting the state in droves, making low-cost auto insurance harder to find. Now when new companies enter the market, discounted auto insurance rates could be the result for drivers. New Unitrin Direct customers could experience savings of up to 20% when they switch, because the company streamlines its marketing efforts and passes the savings on to the consumer. That's been their strategy in each of the 20 states in which Unitrin Direct currently operates.

The auto insurance company's direct-to-consumer approach provides savings and convenience with an emphasis on quality customer service. "Savings may get you market-share, but it's how you treat someone when they need your help that sets you apart from the myriad of companies that offer auto insurance," said Brian Crumbaker, Unitrin Direct senior vice president, operations and claims. "We pride ourselves on our extraordinary people, commitment to outstanding customer service and our focus on fast and friendly claims service."

Unitrin Direct saves consumers money and time by providing an online car insurance quote in minutes at www.UnitrinDirect.com. Those who prefer to speak with someone can call (800) 642-5254 to talk with a knowledgeable, licensed agent. "We're excited about offering New Jersey residents the flexibility and ease of use that our direct-to-consumer distribution channel offers," said Shaun McGovern, Unitrin Direct New Jersey product manager. "New Jersey drivers will find shopping for car insurance rates is convenient with us and, because we're a direct company, they'll find our rates are very competitive."

About Unitrin Direct:

Unitrin Direct is dedicated to simplifying auto insurance with the right balance of competitive rates, stability, service and innovative processes. As a subsidiary of Unitrin, Inc. , headquartered in Chicago, Unitrin Direct is a part of the Unitrin family of companies that has 6 million policyholders and $9 billion in assets. Unitrin Direct has an "A" rating from A.M. Best Company, a leading provider of ratings and financial information for the global insurance industry.

Unitrin Direct launched in New Jersey on April 17, 2006. Currently the company offers affordable automobile insurance in Arizona, California, Colorado, Connecticut, Florida, Illinois, Indiana, Maryland, Michigan, Missouri, Nevada, New Jersey, New York, Ohio, Oregon, Pennsylvania, Texas, Virginia, Washington and Wisconsin.

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