Build Your Own Custom Mazda - Online - in Japan

By Aki Tsukioka, JCN Staff Writer

Tokyo, Apr 17, 2006; Mazda Motor has upgraded theieir internet-based built-to-order website, Web Tune Factory, which enables customers to create their own customized cars, to include nearly 8,500 different optional equipment combinations.

The base model price of a Web-Tuned Roadster starts at 2,200,000 yen, taxes included.

In 2001 Mazda was the first Japanese automaker to launch such a service. Customers can access the contents of the Web Tune Factory website (in Japanese only) from anywhere in the world, or contact a dealer in Japan via the Internet.

The site currently features a lineup of 22 Mazda models available in Japan.