Pick Ups Plus Inc. Shares to be Distributed as Dividend by Neo Media Technologies

CINCINNATI--April 6, 2006--Pick Ups Plus (OTCBB:PUPS) a retail company that specializes in the automotive aftermarket accessory and environmental protection businesses today announced that Neo Media Technologies (OTCBB:NEOM) will distribute 8,333,333 shares of Pick Ups Plus Inc. to its shareholders.

Charles T. Jensen, president and CEO of NeoMedia, said NeoMedia plans to distribute 8,333,333 shares of Pickups Plus common stock, which it acquired in February 2005. All NeoMedia shareholders of record as of April 28, 2006 will be eligible for the dividend, he said, and are expected to receive one share of registered, free-trading Pickups Plus stock for approximately every 72 shares of NeoMedia stock owned.

Mr. Jensen said the date of the property dividend payment will be announced after the shares are registered for resale by Pickups Plus with the Securities and Exchange Commission. Prior to the dividend, NeoMedia owns 28,333,333 shares, or about 20%, of Pickups Plus common stock.

"NeoMedia is pleased to reward our loyal shareholders with this stock property dividend," Mr. Jensen said. "Like our NeoMedia Micro Paint Repair business unit, Pickups Plus - under the leadership of Merritt Jesson, has made a strong entry into the emerging auto aftermarket in China, which is projected to be the among the biggest in the world within two decades." (Source: Tuck School of Business at Dartmouth 04/05)

Mr. Jesson, president of Pickups Plus, said he was "excited about the exposure our company will be getting through this dividend. NeoMedia has been a fast-track company and has rewarded its shareholders with international expansion and taking a leadership position in multiple business markets. Pickups Plus is also moving forward, in North America and in China, and enthusiastically welcomes and supports this move by NeoMedia."

Investors can visit the Pick Ups Plus IR Hub at http://www.agoracom.com/IR/PickupsPlus , where they can post questions and receive answers within the same day, or simply review questions and answers posted by other investors. Alternatively, investors are able to email all questions and correspondence to PUPS@agoracom.com where they can also request addition to the investor email list to receive all future press releases and updates in real time.

About NeoMedia Technologies, Inc.

NeoMedia Technologies, Inc. (www.neom.com) is a diversified global company offering leading edge, technologically advanced products and solutions to its clients developed out of market-identified needs. From mobile marketing to telecom services to auto rejuvenation, NeoMedia delivers powerful end-to-end solutions for companies and consumers built upon its solid family of patented products and processes, and management experience and expertise.

About Pick Ups Plus Inc.:

Pick Ups Plus Inc., is a retail operator and franchiser of automotive parts and accessories stores catering to the light truck and SUV market, with five franchised locations in the U.S. and two company owned-stores. It markets and distributes the ValuGard line of professional car care and environmental protection products through its Automotive Preservation, Inc., subsidiary to automotive dealerships for new vehicle preparation, as well to detailing shops and automotive specialty stores.

For More Information Please Visit (http://www.pickupsplus.com /)

Certain statements contained herein are ''forward-looking'' statements (as such term is defined in the Private Securities Litigation Reform Act of 1995). Because such statements include risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements.