Ford March 2006 Sales Results
* Ford Motor Company's March U.S. sales totaled 291,146. * Highest sales yet for new mid-size sedans - Ford Fusion, Mercury Milan and Lincoln Zephyr. Combined sales in March were 17,157, up 28 percent from February. * Ford's F-Series posts third consecutive sales increase. March sales were 84,168, up 5 percent from year ago. * All-new Explorer Sport Trac debuts with higher-than-expected sales. * Lincoln, bolstered by new Zephyr and Mark LT, achieves higher sales in March and first quarter. * Land Rover dealers report record sales for the sixth consecutive month.
DEARBORN, Mich., April 3 -- U.S. customers purchased or leased 291,146 cars and trucks from Ford , Mercury, Lincoln, Jaguar, Land Rover, and Volvo dealers in March, down 5 percent from a year ago. In the first quarter, the company's sales totaled 740,838, down 3 percent.
Sales for the company's new mid-size sedans -- Ford Fusion, Mercury Milan and Lincoln Zephyr -- continued to grow as each of the cars posted their highest monthly sales to date. Combined sales totaled 17,157 in March, up 28 percent from February.
"The Fusion, Milan and Zephyr are helping us to carve out a larger share of the market among mid-size car buyers," said Al Giombetti, vice president Ford and Lincoln Mercury marketing and sales. "These cars are helping our dealers to retain our owners and capture new ones in one of the largest segments in the industry."
Ford's F-Series truck also has gained market share in another important segment, the full-size pickup market. In March, F-Series sales totaled 84,168, up 5 percent compared with a year ago and the highest March sales since 2000. It was the third month in a row of higher sales for America's best-selling vehicle. Through March, F-Series sales totaled 199,801, up 6 percent. Another full-size pickup, Lincoln's Mark LT posted its second highest sales month (1,543) in March. Through February, the company gained three full points of share in the full-size pickup segment.
In March, the all-new Ford Explorer Sport Trac arrived in dealer showrooms and sales totaled almost 1,500. When the original Sport Trac was introduced in early 2000, it was the industry's first sport utility truck (SUT). The new Sport Trac offers consumers truck capability, including a 4.6-liter V-8 engine, with the comfort and convenience of a 4-door Explorer.
Overall, sales for the 4-door Explorer and Mercury Mountaineer were lower than a year ago reflecting lower fleet deliveries. Retail sales for these new models were equal to a year ago.
Lincoln, bolstered by the all-new Zephyr sedan and Lincoln Mark LT full- size pickup, posted a sales increase in March and higher sales for the first quarter.
Land Rover dealers reported record sales for March and the first quarter. Sales totaled 4,153 for the month (up 39 percent) and 11,299 for the quarter
(up 34 percent). March was the sixth consecutive month of record sales for Land Rover.
FORD MOTOR COMPANY MARCH 2006 U.S. SALES
March Month % March CYTD %
2006 2005 Change 2006 2005 Change
Sales By Brand
Ford 241,642 252,636 -4.4 615,900 624,577 -1.4
Mercury 18,915 21,457 -11.8 47,646 55,306 -13.9
Lincoln 13,446 12,938 3.9 32,504 31,662 2.7
Jaguar 1,866 3,545 -47.4 5,124 8,707 -41.2
Volvo 11,124 11,614 -4.2 28,365 32,152 -11.8
Land Rover 4,153 2,982 39.3 11,299 8,444 33.8
Total Ford Motor
Company 291,146 305,172 -4.6 740,838 760,848 -2.6
Memo: Cars and Trucks
Cars 104,775 107,834 -2.8 278,423 270,043 3.1
Trucks 186,371 197,338 -5.6 462,415 490,805 -5.8
Total Ford Motor
Company 291,146 305,172 -4.6 740,838 760,848 -2.6
FORD BRAND MARCH 2006 U.S. SALES
March Month % March CYTD %
2006 2005 Change 2006 2005 Change
Crown Victoria 5,358 7,500 -28.6 16,545 17,614 -6.1
Five Hundred 7,726 9,375 -17.6 22,962 22,300 3.0
Taurus 20,262 20,887 -3.0 51,833 55,114 -6.0
Fusion 10,703 0 NA 29,845 0 NA
Focus 16,171 17,726 -8.8 42,251 46,666 -9.5
Mustang 16,117 17,926 -10.1 40,692 42,261 -3.7
Thunderbird 0 1,546 -100.0 469 3,062 -84.7
GT 204 44 363.6 555 55 909.1
Total Ford Cars 76,541 75,004 2.0 205,152 187,072 9.7
Freestyle 6,078 6,191 -1.8 16,842 15,922 5.8
Escape 15,675 16,921 -7.4 42,268 44,099 -4.2
Explorer 17,157 24,858 -31.0 46,716 62,586 -25.4
Expedition 8,220 9,489 -13.4 20,828 26,296 -20.8
Excursion 250 1,461 -82.9 965 3,432 -71.9
Freestar 4,187 9,307 -55.0 15,532 23,522 -34.0
Econoline/Club Wagon 17,886 16,742 6.8 41,156 42,466 -3.1
Ranger 9,809 10,764 -8.9 22,378 26,612 -15.9
F-Series 84,168 80,527 4.5 199,801 189,408 5.5
Low Cab Forward 357 0 NA 875 0 NA
Heavy Trucks 1,314 1,372 -4.2 3,387 3,162 7.1
Total Ford Trucks 165,101 177,632 -7.1 410,748 437,505 -6.1
Total Ford Brand 241,642 252,636 -4.4 615,900 624,577 -1.4
LINCOLN AND MERCURY BRAND MARCH 2006 U.S. SALES
March Month % March CYTD %
2006 2005 Change 2006 2005 Change
Grand Marquis 5,787 7,913 -26.9 16,489 20,328 -18.9
Montego 2,225 2,297 -3.1 6,107 5,280 15.7
Sable 0 4,048 -100.0 0 9,898 -100.0
Milan 3,236 0 NA 7,630 0 NA
Total Mercury Cars 11,248 14,258 -21.1 30,226 35,506 -14.9
Town Car 4,344 5,238 -17.1 10,209 11,820 -13.6
LS 1,418 2,595 -45.4 3,365 6,923 -51.4
Zephyr 3,218 0 NA 7,784 0 NA
Total Lincoln Cars 8,980 7,833 14.6 21,358 18,743 14.0
Total Mercury
and Lincoln Cars 20,228 22,091 -8.4 51,584 54,249 -4.9
Mariner 4,964 3,053 62.6 9,997 8,218 21.6
Mountaineer 2,373 3,265 -27.3 6,339 8,973 -29.4
Monterey 330 881 -62.5 1,084 2,609 -58.5
Total Mercury Trucks 7,667 7,199 6.5 17,420 19,800 -12.0
Navigator 2,405 2,722 -11.6 5,994 7,258 -17.4
Aviator 518 1,814 -71.4 1,554 5,062 -69.3
Mark LT 1,543 569 NA 3,598 599 NA
Total Lincoln Trucks 4,466 5,105 -12.5 11,146 12,919 -13.7
Total Mercury
and Lincoln Trucks 12,133 12,304 -1.4 28,566 32,719 -12.7
Total Mercury
and Lincoln Vehicles 32,361 34,395 -5.9 80,150 86,968 -7.8
Total Lincoln Brand 13,446 12,938 3.9 32,504 31,662 2.7
Total Mercury Brand 18,915 21,457 -11.8 47,646 55,306 -13.9
JAGUAR BRAND MARCH 2006 U.S. SALES
March Month % March CYTD %
2006 2005 Change 2006 2005 Change
XJ 486 850 -42.8 1,380 2,333 -40.8
S-TYPE 660 1,023 -35.5 1,849 2,441 -24.3
X-TYPE 514 1,435 -64.2 1,429 3,362 -57.5
XK 206 237 -13.1 466 571 -18.4
Total Jaguar 1,866 3,545 -47.4 5,124 8,707 -41.2
VOLVO BRAND MARCH 2006 U.S. SALES
March Month % March CYTD %
2006 2005 Change 2006 2005 Change
S40 2,356 2,166 8.8 6,129 6,381 -3.9
V50 372 466 -20.2 1,072 1,460 -26.6
V40 0 1 NA 0 2 NA
S60 2,339 2,462 -5.0 6,269 6,320 -0.8
V70 464 659 -29.6 1,296 1,972 -34.3
XC70 1,331 1,264 5.3 3,247 3,410 -4.8
C70 11 274 -96.0 85 697 -87.8
S80 598 1,166 -48.7 1,712 3,183 -46.2
XC90 3,653 3,156 15.7 8,555 8,727 -2.0
Total Volvo 11,124 11,614 -4.2 28,365 32,152 -11.8
LAND ROVER BRAND MARCH 2006 U.S. SALES
March Month % March CYTD %
2006 2005 Change 2006 2005 Change
Range Rover 991 867 14.3 2,762 2,515 9.8
Range Rover Sport 1,667 0 NA 4,329 0 NA
LR3 1,489 1,797 -17.1 4,189 4,611 -9.2
Discovery 1 124 -99.2 1 627 -99.8
Freelander 5 194 -97.4 18 691 -97.4
Total Land Rover 4,153 2,982 39.3 11,299 8,444 33.8
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