Carfax Unveils New National Advertising Campaign

FAIRFAX, Va.--April 3, 2006--Carfax today launched a new advertising campaign encouraging used car buyers to look for Carfax Vehicle History Reports wherever they shop for cars.

"Dealers shouldn't start the used car buying season with a strike against them," said Larry Gamache, director of communications at Carfax. "Carfax Vehicle History Reports are a must have for dealers when buying or selling used cars. Not only do they raise the resale value of used cars an average of $300, but they protect our customers from cars with hidden problems."

Over the past year, Carfax was instrumental in helping its subscribing dealers increase their business. Instant access to free Carfax Vehicle History Reports on sites like AutoTrader.com and cars.com enhances a dealer's online listings and generates more consumer traffic. Carfax-subscribing dealers can also build consumer confidence with potential buyers by using free marketing materials to promote their relationship with Carfax.

"We're really picking up the pace this year in light of the devastating floods and the growing demand for vehicle history information," Gamache continued. "We already have major product improvements that we'll be unveiling in the coming weeks. Our commitment to providing our customers with the most comprehensive vehicle history information available is stronger than ever."

The new campaign reinforces the fact that Carfax Vehicle History Reports are an essential tool for dealers in their sales process. Carfax Vehicle History Reports help both dealers and consumers avoid used cars with costly hidden problems such as damage from a fire, flood or major accident. Providing this information up front helps build consumer confidence and allows potential buyers to make better, more informed decisions.

Starting today, the new ads will run on numerous cable stations nationwide and are available for viewing at http://www.carfax.com/about/ads/ads.cfm.

About Carfax

Founded in 1986, Carfax pioneered the concept of the vehicle history report. Carfax Vehicle History Reports, the most comprehensive collection of used vehicle information ever assembled, can confirm a clean title history or help purchasers identify previous salvage history, odometer fraud, flood damage and more. Carfax, Inc., based in Fairfax, Virginia, is a wholly owned subsidiary of the R.L. Polk & Co.