Smart 'Super Stacker' Lures Customers

Posted by www.eMercedesBenz.com on March 31, 2006 at 8:30 AM CST

Have you ever driven down a street lined with car dealers, only to  
notice the abundance of gimmicks to get you to stop in and look at  
their vehicles?  Lights, banners, balloons... a guy down the road  
from me even uses giant stuffed monkeys placed on the hoods of his  
cars, apparently in an effort to make customers feel like they're on  
an African safari.

In Australia however, the conniving marketing department at smart had  
a better idea, erecting a monstrosity they're calling the Super  
Stacker.  Weighing in at a mere 30 tons and rising 53 feet skywards,  
the Super Stacker is capable of displaying up to 8 smart cars (4  
smart forfours and 4 smart fortwos).

According to Sam Tabart, senior manager responsible for smart in  
Australia: “When you consider the visual standout potential and the  
ability of the Super Stacker to draw attention to the new dealership,  
it’s a project we knew we had to do.”

If you're from Australia and interested in checking the smart  
skyscraper out for yourself, it's currently on display at the  
Mercedes-Benz of Melbourne dealership.

To see photos and find more Mercedes-Benz news and information, visit  
www.eMercedesBenz.com.