Cinnabon(R) Races Into Spring with Richard Petty and the Ultimate Driving Experience to Celebrate Launch of New Chillatta(R) Flavors

-- Purchase a Chillatta beverage and receive game piece to win one of over one million free or discounted merchandise store prizes, as well as Richard Petty Driving Experience prizes; grand prize is a trip for two to Daytona Beach Race Weekend held June 30 - July 2

ATLANTA, March 29 -- Cinnabon(R), Inc., maker of the world's most famous cinnamon rolls, is racing into spring with its first ever national sweepstakes. Partnering with the Richard Petty Driving Experience - the premier motor sports experience in the industry - Cinnabon's Ultimate Driving Experience Sweepstakes is being held at all participating bakeries in the 50 United States (including D.C.), Ontario, and Nova Scotia.

Beginning March 27 through June 4, customers can purchase a Chillatta beverage and receive a "scratch off" game piece to instantly win one of over one million free or discounted merchandise prizes at the store, as well as Richard Petty Driving Experience prizes.

Each game piece also contains instructions on how to enter the Cinnabon Ultimate Driving Experience Sweepstakes at www.cinnabon.com to win an all expenses paid trip for two to a race weekend in Daytona Beach, Florida June 30 - July 2 (odds of winning are dependent on the number of eligible entries received). No purchase necessary.

  The race weekend package includes:
   - Round-trip airfare for 2, plus hotel accommodations for two nights
     (one room)
   - Two tickets to the race on July 1st
   - Two Richard Petty Driving Experience "Rookie" programs at the Disney
     World Speedway in Orlando, FL on June 20, 2006 including round trip
     ground transportation
   - Meet and greet with Richard Petty and #43 driver Bobby Labonte
   - Pit tour and access to the infield, garage, and car haulers

The sweepstakes celebrates the launch of Cinnabon's newest Chillatta flavors, Red Passion Fruit and Cotton Candy. All drinks are hand-made, combining traditional flavors with ice, finished with a swirl of syrup, whip topping and a drizzle. Coming in a variety of flavors, including Strawberry, Strawberry Banana, Tropical Blast, Cappuccino, Caramel, Chocolate Mocha - and now Red Passion Fruit and Cotton Candy - these hand-blended frozen beverages (16- and 24- ounces) are a sure way to get your engine revving as the dog days of spring and summer are just around the corner.

For official rules and regulations for Cinnabon's Ultimate Driving Experience, please visit www.cinnabon.com.

About Cinnabon(R)

Founded in Seattle in 1985, Cinnabon(R), Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 600 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, and travel plazas.

About FOCUS Brands

FOCUS Brands Inc. is the franchisor and operator of over 1,300 ice cream bakeries, bakeries, and cafes in the United States, the District of Columbia, Puerto Rico, and 28 foreign countries under the brand names Carvel(R), Cinnabon(R), and the franchisor of Seattle's Best Coffee(R) on military bases, and in certain international markets. Based in Atlanta, the primary objective of FOCUS Brands is to "FOCUS on making people happy."