Freescale's Embedded Technologies Unleash Innovation for Home, Office and On-the-Go Applications; ColdFire(R), i.MX and PowerQUICC(TM) Platforms Give Developers the Freedom to Innovate in a Broad Range of Embedded System Designs

SAN JOSE, Calif.--March 29, 2006--Freescale Semiconductor is showcasing an array of advanced processors and platforms for the developer community at the annual Microprocessor Summit and Embedded Systems Conference (ESC), April 3-6, 2006 in San Jose.

The embedded processor leader is unveiling semiconductor products, reference designs and ecosystem tools at ESC that enable developers to work smarter and faster in designing next-generation embedded systems. Freescale's live demonstrations and technical sessions span embedded applications for small-office/home-office (SOHO) networking, the digital home, enterprise routing, network security, mobile multimedia and entertainment, Wi-Fi(R)-based videoconferencing, remote data collection and more.

"Embedded developers look to Freescale as a critical technology supplier and system design ally, and we're responding with products and solutions that give them the freedom to innovate," said Sumit Sadana, senior vice president of Strategy and Business Development and acting chief technology officer for Freescale. "ESC provides an outstanding forum to highlight our next-generation ColdFire(R), i.MX and PowerQUICC(TM) technologies -- Freescale's power-efficient processor architectures for the embedded world."

What's new from Freescale at ESC

Freescale is introducing several embedded processing products and platforms at the show including:

-- An Office-in-a-Box reference platform based on a PowerQUICC processor containing a PowerPC(R) core, leveraging Jungo's OpenSMB software and enabling developers to quickly build all-in-one networking/server/security equipment

-- A Media Server-in-a-Box reference platform featuring a PowerQUICC processor and Mediabolic's Media Server software, designed to accelerate development of cost-effective home media servers with network attached storage (NAS) capabilities

-- Two highly integrated, 32-bit 68K ColdFire embedded processor families for industrial control applications, ranging from remote data collection and security enhancement to home automation and environmental monitoring

Seeing is believing: Freescale demonstrates embedded innovations

Freescale is hosting more than a dozen live technology demonstrations at its booth and at partner pavilions:

Networking Platforms

-- Next generation all-in-one, multi-service gateways for small-medium businesses, leveraging PowerQUICC technology and Jungo software

-- Award-winning MPC8360E PowerQUICC II Pro processor powered by QUICC Engine(TM) technology

-- PowerQUICC III processors running the Linux 2.6 operating system for networking system design

-- High-performance QUICCsupply 3 power supply IC, an ideal companion for PowerQUICC III processors

Consumer Electronics Platforms

-- NAS-based home media servers for the digital home based on PowerQUICC processors and Mediabolic software

-- Freescale's ZigBee(TM) ready technology platforms that allow consumers to control their home appliances from their cell phones

-- Philips VP5500 cordless video IP phone, driven by the i.MX21 applications processor, delivering affordable videoconferencing through a TV set

-- MMA7260Q sensing triple axis reference (STAR) design, complete with wireless connectivity and embedded Flash microcontrollers

Industrial Control Platforms

-- Two advanced ColdFire microcontroller families optimized for remote access, data collection and off-site monitoring systems and for point-to-point data transfer applications

-- Digital switch mode power supply designed to reduce component counts and costs for higher power density

-- H-Bridge motor driver demonstration of integrated motor, motion and load control

-- MC34940 electric-field sensing IC for touch-controlled light dimming applications

Mobile Entertainment Platforms

-- Freescale's i.MX31 multimedia applications processor, MC13783 power management IC and RF tuner for handheld digital video broadcast (DVB-H) applications

-- ColdFire embedded microcontroller for audio player hard disk drive reference design, featuring a high-speed USB On-the-Go controller for lightning-quick file media file transfers from PC to mobile device

-- Rich surround sound technology in Dolby(R) headphones leveraging Freescale's Symphony(TM) DSP56371 DH1 reference design

Microsoft Partner Pavilion (Booth #808)

-- i.MX31 PMC 2.0 board support package for Windows CE(TM), the first BSP for the ARM11(TM) architecture, driving applications like Toshiba's Gigabeat(TM) video player

Power.org Pavilion (Booth #1231)

-- MPC8548 PowerQUICC III processor pumping out IPv4 packets via a PCI Express(R) interface

-- Power Architecture(TM) technology with performance, scalability, versatility and broad ecosystem support for embedded applications

Freescale embedded engineers share expertise

Freescale embedded technology experts are participating in the following panels and design seminars at ESC and Microprocessor Summit:

-- Kent Fisher, systems engineering manager for Freescale's Digital Systems Division, will present "MPC8360E PowerQUICC II Pro in Networking Access Applications" (High-End Processors MPS-960), during a Microprocessor Summit panel, April 3, 4 p.m.-5:30 p.m.

-- Charlie Wu, senior system and application engineer at Freescale's Transportation and Standards Products Group, will present "Benefits and Applications of Freescale's 56F8000 Digital Signal Controller Products" (Digital Signal Controllers MPS-961) during a Microprocessor Summit panel, April 3, 4 p.m.-5:30 p.m.

-- Sergei Larin, senior applications engineer for Freescale's Digital Systems Division, will present "Home Media Center Built with Linux(R) on PowerPC(R) Architecture" (Linux Design Seminar LNX-722) during a 90-minute class, April 4, 10:15 a.m.-11:45 a.m.

-- Jon Adams, director of radio technology and strategy for Freescale, will present "Wireless Sensors and Controls Make the Organic Building" (Wireless Design Seminar WIR-900) during a 90-minute panel (Which Wireless Protocol Suits Your Application), April 6, 8:30 a.m.-10 a.m.

-- Chris Weber, UWB marketing manager at Freescale, will present "Integrating Wi-Fi or UWB into a Cellular Platform" (Wireless Design Seminar WIR-920) during a 90-minute class, April 6, 11 a.m.-12:30 p.m.

About Freescale Semiconductor

Freescale Semiconductor, Inc. is a global leader in the design and manufacture of embedded semiconductors for the automotive, consumer, industrial, networking and wireless markets. Freescale became a publicly traded company in July 2004 after more than 50 years as part of Motorola, Inc. The company is based in Austin, Texas, and has design, research and development, manufacturing or sales operations in more than 30 countries. Freescale, a member of the S&P 500(R), is one of the world's largest semiconductor companies with 2005 sales of $5.8 billion (USD).

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Freescale(TM) and the Freescale logo are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. ARM is the registered trademark of ARM Limited. ARM11 is the trademark of ARM Limited. The "Power Architecture" name is a trademark of IBM Corp. and used under license. The "PowerPC" name is a trademark of IBM Corp. and used under license. (C) Freescale Semiconductor, Inc. 2006.