Equifax Joins Forces with AutoTrader.com to Help Consumers Check Their Credit Before They Buy Their Next Car
ATLANTA, March 28 -- Equifax Inc. today announced that it is working with AutoTrader.com to empower consumers during the car buying process. Through the new AutoTrader.com Credit Center, which is powered by Equifax, auto buyers can tap into a wealth of information on how credit impacts their ability to purchase a vehicle as well as tips on fraud and identity theft protection and preparing for a major purchase.
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"Equifax has joined forces with the leading online auto classifieds marketplace to arm today's car buyers with the information they need to make informed buying decisions," said Steve Ely, group executive, Personal Solutions, Equifax. "Through our relationship with AutoTrader.com, Equifax helps connect the more than 10 million qualified buyers who visit AutoTrader.com's Web site each month with valuable resources to better understand their credit, helping them take control of the car buying experience."
Through the AutoTrader.com Credit Center, consumers gain access to a portfolio of Equifax Personal Solutions resources, including promotions for select products such as the 3-in-1 Credit Report with Score Power(R). Delivered in an easy-to-read format, the 3-in-1 Credit Report enables consumers to view a line-by-line comparison of their credit file from all three nationwide credit reporting companies.
Also featured on the AutoTrader.com Credit Center is Score Watch(TM), a score monitoring product consumers have the option to purchase. Score Watch monitors and alerts users when there is a meaningful change to their credit score - a key factor in credit decisions.
"The AutoTrader.com Credit Center is one more way we empower consumers coming to our site by giving them the best array of options to ensure a successful car buying experience," said Chip Perry, president and chief executive officer, AutoTrader.com. "Our relationship with Equifax enables us to offer today's car buyers and sellers easy access to the most reliable and up-to-date information about their credit."
Equifax has a long-standing history of providing consumers with the resources and tools to understand their credit health. The Credit Center found on AutoTrader.com is part of Equifax's ongoing commitment to enlighten, enable and empower consumers to take control of their credit. To experience the new AutoTrader.com Credit Center, powered by Equifax, visit http://www.equifax.com/autotradercenter/autotrader_main.html.
About Equifax Personal Solutions
Equifax Personal Solutions provides personal credit management tools that enlighten, enable and empower consumers to take control of their credit. Online products give consumers access to their credit file and credit score to proactively manage their credit health, prepare for a major purchase and help protect themselves from potential identity theft.
About Equifax Inc. (www.equifax.com)
Equifax Inc. is a global leader in turning information into intelligence. For businesses, Equifax provides faster and easier ways to find, approve and market to the appropriate customers. For consumers, Equifax offers easier, instantaneous ways to buy products and better insight into and management of their personal credit. Equifax. Information that Empowers.
About AutoTrader.com
AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 2.8 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 11 million qualified buyers each month. Through innovative merchandising products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyer and seller online - dramatically improving the way people research, locate and advertise vehicles.
AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. Other investors include Landmark Communications, ADP Inc., and the venture capital firm Kleiner Perkins Caufield & Byers.
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