MotorSports Emporium Explains New Strategy; Growth Opportunity Optimistic

SCOTTSDALE, Ariz.--March 28, 2006--MotorSports Emporium, Inc. (OTCBB:MSEP) today explains its business and growth strategy.

David Keaveney, President and CEO of MotorSports Emporium comments, "With the recent fluctuation in our stock's price I felt it necessary to address concerns voiced by our shareholders in hopes to clarify our objectives and forward thinking. I would also like to clarify the future of this organization to the investment community."

"As a young company MSEP is an inherit risk taker; much more willing to invest capital and time on unproven and unknown ideas -- productivity and innovation. Our risk/reward matrix systematically and effectively applies ideas into activities that continue to revolutionize this company. Simply explained, the future of MSEP relies heavily on innovation and taking calculative risks. We are building a culture that fosters creativity that generates practical and important ideas that stimulate the environment of MSEP. Though share price is a front line gage of a company's health we understand MSEP is not immune to the daily stock fluctuations and it is our opinion that there are more important and immediate determinates that measure a company's viability and longevity. Ultimately revenue will dictate the true value of MSEP's share price," stated Keaveney.

MSEP is focusing on creating opportunities that may not be very apparent to every shareholder. It is important for MSEP shareholders to understand that opportunities do exist for the company and management is moving forward very methodically, conserving and protecting its business and business model from the daily pressures of stock traders. It is the investors, not stock traders, that fully appreciate the efforts of growing a company. MSEP is focused on preservation of capital, strengthening its balance sheet and creating revenue opportunities through new products and mergers/acquisitions and strategic partnerships. MSEP will not jeopardize its morals, ethics or fiduciary responsibilities and succumb to the pressures of the market. MSEP will continue to bring value to its shareholders through the creation of business innovation.

"As we measure the output/input effectiveness of our process performance we make changes when necessary with respect to efficiency, cost effectiveness, quality and productivity. Overall our biggest challenge is articulating our strategy to our shareholders," stated Keaveney. "That being said, our national sales manager continues to cover new ground and is making significant progress. Sales is a numbers game, it takes time to build a report, trust and credibility. Considering the stature of the companies we are communicating with it is only a matter of time before an order is placed, an order that could possibly change the landscape of MSEP. As with Martini Racing, we will focus on larger continuous orders and mass distribution world wide," continued Keaveney. "Under our Quadriga brand we have several product lines that will be launched very shortly. These forthcoming products are very consumer friendly, primarily appealing to the masses. Additionally, we are in discussions to produce a specialty product line under the brand name of one of our drivers. Our goal is to have three new product lines launch within the second quarter. Additionally, we continue to evaluate acquisition opportunities with the potential to significantly increase our revenue from existing third-party business operations. There is a lot on the table and a lot the investment community is not aware of. We are taking advantage of every opportunity we come across," Keaveney continued.

MSEP is not following the trend of many Wall Street companies with respect to forecasting revenue. Rather MSEP will release revenues once they are booked. Their approach, though conservative considering the market in which MSEP trades, is believed (in their opinion) to better serve the investment community by having confirmed numbers verses speculative projections. The focus becomes revenue driven.

In closing Keaveney stated, "Management encourages investors to call the company to discuss its business model and learn more about the exciting business of motor sports. Though we appreciate the emails, calls are the preferred method of an open dialog. Management also encourages shareholders to check the company web site for information about attending IRL races including passes to the Indianapolis 500 this May. This is a rare opportunity to be up close and personal with the drivers of the IRL. Details will be posted shortly on our web site and is open to all shareholders, regardless of the number of shares owned."

About MotorSports Emporium, Inc.

MotorSports Emporium Inc. is a fast-track company in the motor sports industry targeting enthusiasts who participate in die cast collectible cars, automobile restoration, high-performance accessories, motor sports-related collectibles, automotive and racing art, driver's apparel, race venues and product licensing. For more information visit www.motorsportsemporium.com. For product visit www.scalecars.com, www.driversdigs.com, www.pitstopstudios.com and www.quadrigamotorsports.com.

This news release may include forward-looking statements within the meaning of section 27A of the United States Securities Act of 1933, as amended, and section 21E of the United States Securities and Exchange Act of 1934, as amended, with respect to achieving corporate objectives, developing additional project interests, the company's analysis of opportunities in the acquisition and development of various project interests and certain other matters. These statements are made under the "Safe Harbor" provisions of the United States Private Securities Litigation Reform Act of 1995 and involve risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements contained herein.