Ultimate Electronics Introduces the New Ultimate Ride(TM) Mobile Installation Brand; Company Gets Consumers Tuned-in with the Latest in Car Audio and Mobile Entertainment

THORNTON, Colo.--March 22, 2006--Ultimate Electronics, the leader in home and car entertainment, introduces Ultimate Ride(TM), the company's new mobile installation brand. Ultimate Ride allows consumers to create a unique mobile experience and fit more power and entertainment in their vehicles than ever thought possible. Ultimate Electronics' stores have customized vehicles on display to highlight the latest in car audio and mobile entertainment products and its team of expert installation technicians.

Ultimate Electronics is at the forefront of the custom installation and mobile entertainment industry. Whether it's a simple deck installation or a complete mobile entertainment system with MP3 integration, satellite radio, video and navigation, Ultimate Ride offers consumers the best service and selection at the lowest prices.

"With the best selection of top brands and a talented custom installation team, we can transform any vehicle into the ultimate dream ride," said Randall Baumberger, president and COO of Ultimate Electronics. "Ultimate Electronics has always been a leader in mobile installation services, Ultimate Ride fully communicates our unique offerings and expertise to consumers."

Ultimate Electronics Announces the "Ultimate Dream Ride" Online Sweepstakes

To celebrate the launch of Ultimate Ride Ultimate Electronics is running the "Ultimate Dream Ride" sweepstakes in Colorado, Nevada, Minnesota and Arizona. One winner from each state will receive a personalized mobile entertainment system worth $5,000 for their ride. Beginning March 20, consumers can enter the "Ultimate Dream Ride" sweepstakes at www.ultimateelectronics.com. The sweepstakes runs through May 27, 2006 and winners will be announced on June 5.

About Ultimate Electronics

Ultimate Electronics, a private consumer electronics company, is the leader in home and car entertainment. Based in Colorado for 37 years, the company has 32 superstores in nine states, including Arizona, Colorado, Illinois, Kansas, Minnesota, Missouri, Nevada, New Mexico and Oklahoma. Ultimate Electronics provides the industry's most comprehensive selection of name brand consumer electronics with an emphasis on limited distribution, mid-to-upscale brands. With the industry's leading 60-day price and service guarantee, consumers take home peace of mind with every new purchase -- absolute satisfaction and assurance that customers never pay more is guaranteed. Superstores are complete with multiple home theater and audio demonstration rooms, as well as service-driven sales consultants that are knowledgeable and passionate about consumer electronics. The Ultimate Ride brand offers unparalleled knowledge, service and selection in mobile entertainment and custom installation. Ultimate Ride is located within 23 Ultimate Electronics stores in Arizona, Colorado, Minnesota and Nevada. To learn more visit www.ultimateelectronics.com.