Carfax Creates the Anytime, Anywhere Dealer Solutions

FAIRFAX, Va.--March 21, 2006--Carfax announced that First Look and GigglePop.com have integrated direct access to Carfax Vehicle History Reports into their newest software applications. The companies now offer a seamless way for Carfax-subscribing dealers to purchase and view Carfax Reports from one location. Every report run is automatically added to the dealership's inventory management database.

"We're very excited that Carfax Vehicle History Reports are an integral part of the inventory solutions provided by First Look and GigglePop," said Joe Koenig, vice president of business development at Carfax. "Now dealers can run reports on-demand from virtually any location in a matter of seconds, helping them make better decisions on the cars they take into inventory, whether at auction or on trade."

Each application is designed to help dealerships more effectively manage their inventory from various aspects. First Look and GigglePop.com held demonstrations of their software during this year's National Automobile Dealers Association convention in Orlando, FL.

"Many of our dealers recognize Carfax Vehicle History Reports as the most trusted name in the market. Having the ability to pull the report while looking up vehicle values and in-dealership performance of the vehicle has helped our dealers streamline their appraisal process, thus making the selling process more efficient and saving their customers valuable time," said Tony French, Vice President of Sales for First Look. "First Look is pleased to be working with an industry leader like Carfax to provide greater value to our dealer partners."

"The ability to access vehicle history information in a matter of seconds using a wireless device like a PDA handheld or smartphone is a critical service for both our current and future customers," said George Heppe, President and founder of GigglePop.com, Inc. "We're very pleased to have this opportunity to partner with Carfax and provide the first Palm(R) handheld application to access a Carfax Vehicle History Report. We look forward to releasing our Windows Mobile Carfax application in the very near future."

About Carfax

Founded in 1986, Carfax pioneered the concept of the vehicle history report. Carfax Vehicle History Reports, the most comprehensive collection of used vehicle information ever assembled, can confirm a clean title history or help purchasers identify previous salvage history, odometer fraud, flood damage and more. Carfax, Inc., based in Fairfax, Virginia, is a wholly owned subsidiary of the R.L. Polk & Co.

About First Look

First Look (www.firstlook.biz) is the leader in providing Performance Management and Inventory Optimization Programs that leverage technology and industry best practice processes to enable automotive retailers to increase performance. First Look tools are utilized in hundreds of dealerships in 43 states across the US.

About GigglePop.com

GigglePop.com, Inc. is a mobile software development company and was the first to bring respected guidebooks to electronic handheld devices. They have been developing handheld solutions for the automotive industry for nearly ten years. Leading the way in mobile solutions, they provide software for both standalone applications and the integration of guidebooks, auction run lists, vehicle history reports and market reports. They continue to develop simple, easy-to-use handheld solutions that provide speed, accuracy, and mobility which helps simplify the busy life of the auto dealer.