Sunrise Basic Training Launches New Training Program for Service Stations & Convenience Stores

HASLETT, Mich., March 20 -- They say you never get a second chance to make a good first impression. While most business owners embrace this concept with customers, many overlook the importance of this notion with new employees who are often placed in front-line positions with little or no training. The result: poor service, dissatisfied customers and costly employee turnover.

Now, Sunrise Basic Training, LLC, in alliance with the Great Lakes Petroleum Retailers and Allied Trades Association (GLPRATA), has developed an employee orientation DVD designed specifically for front-line staff at service stations, convenience stores, and other auto-trade businesses such as car washes and oil change operations. This innovative program provides a positive introduction to the industry and establishes ten essential work habits and job skills that each employee needs to be successful.

The program, titled "Welcome to the Retail Petroleum, Convenience and Auto Trades Industry," begins with an overview of the industry, stressing the important role each employee plays in customer satisfaction and business success. The second part of the program delivers ten "Winning Work Habits" that will help make each employee and the business more successful.

The enhanced DVD includes a "Quick Quiz" to assess an employee's understanding of the program content, a customizable "Certificate of Completion" that can be awarded to successful trainees, and a printable mini-poster featuring the ten "Winning Work Habits" that can be posted for ongoing reinforcement.

"Our businesses, like many retail operations, face a tight employment market," says GLPRATA President, Ed Weglarz. "High turnover and competition for qualified applicants often means that untrained employees are thrust onto the front lines to represent (or misrepresent) our businesses to the customer. We believe this new program will establish positive attitudes and realistic job expectations that will generate long-term customers and loyal employees."

Sunrise Basic Training President, Cheryl Armstrong, agrees. "At Sunrise Basic Training, our mission is to help employers develop successful team members who will contribute to the success and growth of their business. We believe that employees who understand their role and the opportunities for growth within their industry are more likely to take ownership in the success of the business and embrace the idea that a successful business is a better place to work."

The training program is affordably priced at $99 and can be purchased by calling toll-free at (866) 309-1069 or online at http://www.sunrisebasictraining.com/ .

Sunrise Basic Training, LLC is dedicated to providing effective orientation and basic skills training for unique industries. Training programs are designed to promote productivity, positive attitudes and responsible work habits among employees and work teams.

The Great Lakes Petroleum Retailers and Allied Trades Association is a membership organization serving owners and operators of service stations, convenience stores and other auto trade businesses.