International Automotive Pioneer Scania Protects its Global Domain Portfolio and Reinforces Control of its Brand Online with MarkMonitor
SAN FRANCISCO and LONDON, March 15 --
- Domain Management and Brand Protection Solutions Address Online Brand Infringements and Trademark Violations
MarkMonitor(R), the leader in online corporate identity protection, today announced that Scania AB (Stockholm exchange: SCV), a leading manufacturer of heavy trucks, buses and engines, has selected MarkMonitor to manage its international portfolio of Internet domains and to protect the reputation of its global brand online. Through its Domain Management(TM) and Brand Protection(TM) solutions, MarkMonitor will oversee the automotive giant's domain strategy across its worldwide operations in Europe, Latin America, Asia, Africa and Australia, and safeguard Scania from online threats to its brand.
Founded in 1891, Scania is a pioneer in the automotive industry and currently the world's third largest manufacturer for both heavy trucks and heavy buses. Throughout its history, the Scania name has been associated with superior quality and customer service, and the strength and value of the brand has helped make Scania one of the most profitable companies in its industry. To preserve its reputation, Scania needed a solution that would give it visibility and control of its brand online and protect it from brand infringements and trademark violations such as counterfeit merchandise or gray market distribution. As the world's second largest domain registrar, MarkMonitor has managed the domain portfolios of 20% of the Global 500 and is strategically positioned to establish, maintain and protect Scania's domain and brand assets across all its global markets.
"Much of Scania's success can be attributed to the loyalty and trust that our customers have instilled in the Scania brand; therefore it is critical that we uphold that trust online. We wanted a solution that would help us to establish and manage our online presence as well as protect against brand erosion due to discounted or counterfeit goods," said Erica M. Zandelin, corporate relations at Scania HQ. "MarkMonitor's expertise in establishing and protecting the online identities of top global brands made them a natural choice."
MarkMonitor's Domain Management enables Scania to register and manage a large portfolio of domains for its international subsidiaries and multiple product lines through one easy-to-use management portal. Brand Protection combines powerful web monitoring capabilities with comprehensive case management, giving Scania the ability to monitor, detect and take action against online threats such as corporate name or logo abuse that negatively impact the brand. Together, the solutions will provide Scania with an integrated platform to take control of its brand online and manage the lifecycle of all online brand infringements.
"Scania's extensive global domain portfolio and high caliber brand reputation make them an ideal candidate for a centralized brand protection and domain portfolio policy," said Mark Shull, CEO of MarkMonitor. "With MarkMonitor, as new online threats arise, Scania will be armed with the tools to detect and respond to brand infringements anywhere on the Internet to protect the integrity of its brand."
About MarkMonitor
MarkMonitor is the global leader in delivering comprehensive online corporate identity protection services, with a focus on Making the Internet Safe for Business(TM). MarkMonitor's integrated Brand and Fraud Protection platform provides full life-cycle management, including early warning, real-time detection, and investigation and response, to a wide and growing list of identity-based online security problems faced by corporations today. These solutions are enabled by a comprehensive brand and fraud intelligence network that monitors for inappropriate or fraudulent use of a corporate name or identity anywhere in the Internet, including web sites, search engines, major email systems, domain name systems, registries, message boards, blogs, chat rooms, and auctions. For more on MarkMonitor, please refer to www.markmonitor.com.
Alice Khounta of Antenna Group, +1-415-977-1916, or alice@antennagroup.com, for MarkMonitor