DENSO Announces New Five-Year North American Environmental Action Plan

New Policy Expands Environmental Activities

SOUTHFIELD, Mich., March 14 -- DENSO today announced its new five-year North American Environmental Action Plan. The plan takes effect in April at all DENSO group companies in North America and will serve as a roadmap for DENSO's North American environmental activities.

"We recognize that while automobiles are an essential part of our daily lives, they do have a negative impact on the environment," said Mitsuo "Matt" Matsushita, DENSO International America president and CEO. "We believe it is our responsibility to do everything we can to reduce that environmental burden."

DENSO's environmental action plan is organized into four categories:

Eco Products: DENSO will develop products that are lightweight and energy saving and consider environmental improvement. In all of its products, DENSO will reduce its use of resources; control and reduce environmentally hazardous substances such as mercury, cadmium and hexavalent chromium, and integrate environmental planning in the product design stage.

Eco Factory: DENSO will work to reduce the environmental impact of its manufacturing facilities (including manufacturing and distribution) through reduced water use (to 50 percent of 1999 levels); reduced CO2 emissions (by 18 percent in manufacturing facilities and 6 percent in other facilities); reducing landfill waste to 75 percent of 1999 levels, and reduce hazardous substance emissions by decreasing manufacturing facility regulated emissions volume to 30 percent of 2000 levels.

Eco Management: DENSO group companies will develop environmental action plans and reinforce environmental partnerships with suppliers through activities such as developing green procurement guidelines and promoting the purchase of environmentally friendly products.

Eco Friendly: DENSO will contribute to a better society by encouraging and supporting employee environmental activities; proactive information disclosure and communication with stakeholders; environmental education, and environmental and social contributions.

"Our ultimate goal is to prevent global warming, recycle resources, and reduce environmentally hazardous substances," said Matsushita. "That is how we'll measure our success rate in each of these four key areas."

The 2010 Environmental Action Plan for North America is based on DENSO's global EcoVision 2015, the most recent 10-year strategy for worldwide DENSO group company environmental activities.

Japan-based DENSO Corporation, a leading global supplier of advanced automotive technology, systems and components, employs 104,000 people in 31 countries with global sales totaling US$26.2 billion for the fiscal year ended March 31, 2005. In the Americas, DENSO employs more than 15,000 people at 33 companies with sales for the above fiscal year totaling US$5.4 billion. DENSO International America serves as DENSO's North American headquarters. DENSO common stock is traded on the Tokyo, Osaka and Nagoya stock exchanges.

For more information, go to http://www.densocorp-na.com/ .