Media Advisory: Ferrari and Alcoa Joint Press Conference

PITTSBURGH--March 14, 2006--Alcoa :

TO:      Assignment Editors, Business Editors, Automotive Reporters

WHAT:    Ferrari and Alcoa will hold a joint press conference for
         business and automotive reporters

WHERE:   Alcoa Corporate Center, 201 Isabella Street, Pittsburgh, PA
         15212

WHEN:    10 a.m. Wednesday, March 15, 2006

WHY:     Ferrari and Alcoa, the exclusive designer of Ferrari 
         spaceframes, will present future Ferrari designs as part of a
         traveling exhibition of 20 quarter-scale models that is 
         touring the world as part of the Ferrari "New Concepts of the
         Myth" design competition.

         Alcoa sponsored the competition with Ferrari as a way to
         involve automotive design students at the most prestigious
         automotive design schools around the globe to creatively
         consider what the next generation of aluminum-intensive
         Ferraris might become.

         All current Ferrari spaceframes are designed by Alcoa design
         engineers at Alcoa Technical Center in Upper Burrell.

         Ferrari and Alcoa recently announced the formation of a
         long-term strategic partnership focused on creating advanced
         aluminum spaceframe technology for future generations of
         Ferrari vehicles.

         Alcoa Corporate Center is the first stop that the future
         Ferrari quarter-scale models will make in North America.

VISUALS: 20 future 3D Ferrari designs and an authentic Ferrari F430 
         coupe

WHO:     Misha Riveros-Jacobson, president, Alcoa Advanced
         Transportation Systems;
         Toscan Bennett of Ferrari North America;
         Todd Summe, Alcoa design engineer for the Ferrari spaceframe;
         and Shigenori Maeda, Alcoa Award winner, College for Creative
         Studies in Detroit