Pictures, Pricing Info and Speed Were the Key Issues for 2005; iPerceptions Study Pinpoints Hottest Issues for Visitors to Auto Web Sites

NEW YORK--March 9, 2006--iPerceptions, North America's leading attitudinal web analytics provider, today released additional highlights from their 2005 Auto Industry Web Site Customer Satisfaction Report.

Collaborating with Repindex Inc., (www.repindex.com) a company that provides text analysis using linguistic recognition programs, iPerceptions quantified the voice of the automotive web site customer in 2005. We analyzed open-ended responses from 27000 actual visitors to 22 branded automotive sites to the questions, what do you value most about a web site and what do you dislike most about a web site?

The results champion the proverb that a picture is worth a thousand words. When drilling into the positive concepts of good, like and value, 23% of the positive responses related to pictures and when drilling into the negative concepts of lack or need more of, 36% of the responses mentioned pictures. In fact pictures were by far the loudest message, present in 29.5% of all the comments in the above-mentioned concepts.

"We know that when you ask visitors what they like and dislike, they talk about the same things but from different perspectives," said Duff Anderson, Vice President, R&D at iPerceptions Inc. "That's why we've established a momentum index where we multiply the negative/positive ratio by the average presence of an issue recognizing the greater potential impact that negative comments carry. In the case of pictures the average presence of 29.5% swells to a Momentum Index of 47," said Mr. Anderson

Web site speed and pricing information were the issues with the next highest momentum indices of 29 and 20 respectively.

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       Issue        Positive    Negative
                      Feed       Feed               Negative/
                   (Good/Like/ (Lack/Need  Average  Positive  Momentum
                     Value)       more)    Presence   ratio    Index
----------------------------------------------------------------------
Pictures and images    23%         36%      29.5%      1.6       47
----------------------------------------------------------------------
Website speed          14%         22%      18.0%      1.6       29
----------------------------------------------------------------------
Pricing information    16%         19%      17.5%      1.2       20
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"The momentum index is a creative response to isolating and defining the issues that are forefront in the web site visitor's mind," said Dr. Mark Perkins, President of Repindex. "Simply put, we provide clients with an extremely accurate tool to measure and respond to the important issues that will impact their visitor's satisfaction," said Dr. Perkins.

About iPerceptions

iPerceptions (www.iperceptions.com) is North America's leading web focused attitudinal analytics provider. Its webValidator Continuous Listening solution "captures the voice" of the online customer. Using a comprehensive proprietary perceptual framework to evaluate key elements of the visitor experience and predictive algorithms and modeling to identify those attributes that drive satisfaction, the webValidator Continuous Listening solution turns thousands of data points into easy-to-understand strategic and tactical decision support. iPerceptions' clients include BMW, Allrecipes.com, Unilever, Volvo, Reebok, Hilton, GM, L'Oreal, RCA, Mazda, Aerosoles, Land Rover and CompUSA. iPerceptions is based in New York with sales offices in Toronto, Montreal and London, England.

About Repindex

Repindex is a linguistic recognition program designed to outline and measure text messages in real or simulated time. Text sources range from real time RSS feeds to free text survey data, from meetings transcripts to email flows into and out of a company, and from editorial to any archived material, especially when it is accumulated over time.