Electronics Giant Vestel Selects Freescale's i.MX31 Applications Processor for Portable Media Players; i.MX Platform Enables Fast Path to Next Generation Converged Mobile TV and Portable Media Player

HANNOVER, Germany--March 9, 2006--Vestel Electronics, a leading European electronics manufacturer headquartered in Turkey, announced plans to enter the burgeoning portable media player (PMP) market with its own product line, driven by Freescale Semiconductor's i.MX31 multimedia applications processor.

The new PMPs will offer an elegant video and audio mobile entertainment experience in a state-of-the-art ergonomic design. The result of months of engineering collaboration with Freescale, a prototype of the PMP with H.264 video and DivX VGA playback, along with DVB-H mobile TV support, is scheduled to be demonstrated at this week's CeBIT trade show in Hannover, Germany.

At the heart of the Vestel PMPs is Freescale's i.MX31 multimedia applications processor, which is fast becoming the preferred choice of leading mobile device manufacturers. Based on an advanced ARM11(TM) core and developed around Freescale's Smart Speed(TM) architecture, the i.MX31 processor has many features enabling product line differentiation without requiring significant engineering re-work. This enables OEMs like Vestel to rapidly deploy a variety of mobile multimedia devices with varying degrees of functionality and features.

"The high degree of adaptability in Freescale's i.MX applications processors for fast PMP feature enhancement and differentiation was the tipping point for Vestel. The i.MX platform supports our vision to quickly become a leading player in the market with a diversified product line," said Ugur Savas, Deputy General Manager of Vestel. "Freescale's expertise in Linux(R) portable devices and high quality engineering support, coupled with the strong consumer market presence of Vestel, really makes us confident that our collaboration will yield creative and exciting consumer mobile electronics devices."

Vestel's PMP players allow consumers to download with ease their favorite TV segments to view on the go. Movie buffs can enjoy their favorite films on the go with crisp video resolution and robust audio replay that mimics the big theater experience. Music lovers can also enjoy the richness and purity of concert quality audio whenever and wherever for hours and hours on a single battery charge, thanks to the i.MX31 processor's low power design.

"OEMs like Vestel are adopting the i.MX platform to drive innovation and quick market entry due to the product line's scalable performance, small form factor, low power operation and low bill of materials," said Denis Griot, Vice President and General Manager of Freescale in Europe. "In their new line of PMP devices, Vestel will leverage fully the many features of the i.MX31 processor to create multiple derivatives targeting different market spaces."

The flexible Linux environment architected by Freescale allows Vestel to expand the capability of the PMP and rapidly develop a large portfolio of models, starting in the first half of 2006. A DVB-H model, expected before the 2006 holiday season, will enable consumers to watch broadcasted shows on the go.

Freescale i.MX31 processors

The i.MX31 and i.MX31L multimedia applications processors, now available for volume ordering and shipping, are members of the widely used i.MX family. The i.MX31 processors are ideal for high performance, low power mobile applications such as video and audio media players, mobile gaming consoles and GPS systems as well as smartphones, PDAs, ultra portable handheld computers and other wireless devices. i.MX processors feature an extensive suite of software under various operating systems including Microsoft(R) Windows(R) CE, Symbian OS(TM), Linux(R) OS and many leading RTOSes. Freescale platforms solutions and reference designs greatly accelerate the creation of next-generation communication and entertainment products.

Suggested resale pricing for the i.MX31 processor is $21.84 (USD) in 10K unit quantities. The i.MX31L, which does not include the 3D graphics accelerator, has a suggested resale price of $18.56 (USD) in 10K unit quantities.

About Freescale Semiconductor

Freescale Semiconductor, Inc. is a global leader in the design and manufacture of embedded semiconductors for the automotive, consumer, industrial, networking and wireless markets. Freescale became a publicly traded company in July 2004 after more than 50 years as part of Motorola, Inc. The company is based in Austin, Texas, and has design, research and development, manufacturing or sales operations in more than 30 countries. Freescale, a member of the S&P 500(R), is one of the world's largest semiconductor companies with 2005 sales of $5.8 billion (USD). www.freescale.com

About Vestel

Vestel is Turkey's largest consumer electronics, digital technologies and white goods manufacturer, comprised of 17 companies operating in technology development, manufacturing and marketing. The conglomerate offers a variety of products including CRT, flat screen, plasma, TFT-LCD, hard disc and integrated digital TVs, DVD-TV combo systems, DVB-T receivers, DVB-S set-top boxes, analog satellite receivers, DVD recorders, DVD players, refrigerators, air conditioners and washing machines. Vestel's key strategy is supplying high quality products with internationally competitive prices. Vestel exports 96% of its products to 103 countries, leading with EU members. For more information, please visit www.vestel.com.tr

Reader Inquiry Response:
Freescale Semiconductor
P.O. Box 17927
Denver, CO 80217 USA

Freescale(TM) and the Freescale logo are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. (C) Freescale Semiconductor, Inc. 2006.