"Compete provides us with fast, reliable information on how many customers are shopping and purchasing Subaru vehicles. Compete also provides us with market intelligence on how competitive vehicles are doing and the true cross shop of these vehicles," said Rick Crosson, vice president, marketing, Subaru of America, Inc. "Armed with this information, we can make predictions that impact incentives and advertising."
Compete provides Subaru with a source of actionable insights that identifies the most cost-effective means to reach specific monthly retail sales goals by balancing demand needed and unit ad costs with conversion needed and unit incentives costs. Compete also provides Subaru with timely and contextual intelligence for key vehicles. This includes delivering integrated measures of launch success such as cost-effectively creating and conquesting shoppers, focusing shoppers, and converting shoppers to buyers, as well as leveraging excess demand throughout the portfolio.
"Subaru looks to Compete to quantify demand, sales conversion and vehicle and brand competitiveness for key decision making insights," said Lincoln Merrihew, managing director of Compete's Automotive Practice. "Subaru is able to make timely decisions to its advertising and incentive programs. This kind of insight is crucial to any company looking to reach or exceed its business objectives."
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics calendar year-end 2004.
About Compete, Inc.
Compete, Inc. extends online market research to transform the way consumers and brands communicate. By combining permission marketing, predictive analytics and the industry's largest consumer behavior database, Compete helps marketers identify and reach their target consumers. Compete delivers conversant marketing solutions that increase profitability and customer loyalty and result in measurable and effective marketing programs. Compete delivers these solutions to leading brands such as Carlson Hotels Worldwide, DaimlerChrysler, Hyundai Motor America, Teva Neuroscience, Toyota Financial Services and Upromise(R), among others. Compete is headquartered in Boston, Massachusetts, with offices throughout the US. For more information, please visit http://www.compete.com.