CINCINNATI--March 7, 2006--dbaDIRECT, the pioneer and leader in data infrastructure as a managed service, announced today the addition of 14 new customer wins in four months, that's more than three new customers per month. The significance of this measure of success illustrates the growing trend as more and more companies allow an outside firm to manage their data infrastructure as a service. IT departments are choosing dbaDIRECT to monitor and manage their data infrastructure, so they can focus their talent and capital resources on strategic goals and innovation.

Some of the new customers include: Guardian Insurance, M Financial Group, Brookstone, Cornerstone Brands, Servicemaster, SuscriberMail, ASAP Software, Texas Farm Bureau and Mohegan Sun. The addition of 14 new customers in the past four months represents a 21% gain for dbaDIRECT - nearly half being Fortune 1000, Private 500 companies.

dbaDIRECT currently manages over 3,000 databases. Data infrastructure as a managed service is suited for data intensive companies in the financial services, retail, utility and the consumer packaged goods industries. dbaDIRECT's broad appeal is because it is one of the only service provider who can manage all five major database platforms.

According to dbaDIRECT's CEO John Bostick, this strong demand signals a tipping point, as today's CIO's understand the value and benefits of managing data infrastructure as a service. "It's a combination of many factors that are pushing this trend - the IT talent shortage, explosive data volumes, the shift to 'transactional sourcing' models, and the realities of 24x7 global markets. Operational excellence of mission critical systems by a managed service provider enables, CIO's to realign talent and resources for higher-value objectives."

Data IM (data infrastructure as a managed service) is a scaleable set of automation, processes and expert services that enables companies to focus on higher-value, close to the business IT alignment. dbaDIRECT has been a pioneer and leader in the Data IM market since 1998.

About dbaDIRECT Inc.

dbaDIRECT is a pioneer and leader in the field of Data Infrastructure Management and is the only company to provide complete support for all major database platforms (Oracle, DB2, UDB, Sybase, Informix, SQL Server) using the ONguard IM(R) process. dbaDIRECT manages thousands of databases for nearly 100 clients worldwide, half of which are Fortune 1000 and Forbes Private 500 firms. dbaDIRECT is SAS 70 Type II compliant. The company's international Data Operations Center(R) is headquartered in Greater Cincinnati. For more information, please visit www.dbadirect.com or call Toll Free 877-687-3227 Ext.300