Milwaukee Mile Ticket News Update

FOR IMMEDIATE RELEASE
MILWAUKEE MILE
A NEW ERA BEGINS
Contact:  Jim Tretow, Director of Media & Communications, 414-453-5761,
jtretow@milwaukeemile.com
 
FANS RESPONDING, MILWAUKEE MILE 
TICKET SALES UP 13% FROM 2005
 
Milwaukee, WI (March 1, 2006) - As ticket renewals continue to stream in
to The Milwaukee Mile ticket office, the new promoter group in place at
the historic speedway is enthused by fan response and the positive
direction heading into the 2006 season of auto racing.
 
Milwaukee Mile Holdings LLC, a company formed by Chairman Craig Stoehr
and President & CEO Andy Randall, took control of the promoter
operations of The Mile at the beginning of the year.
 
"We are encouraged by the response of renewals from our loyal fan base,
with a healthy 13.0% revenue increase in the month of February 2006, as
compared to February 2005.  This is a strong indication of what we are
confident will be a great season of auto racing at America's Legendary
Oval," said Randall.
 
The Time Warner Cable Road Runner 225 Champ Car World Series event on
Sunday afternoon, June 4th  kicks off the race season at The Milwaukee
Mile, the oldest operating motor speedway in the world.  It will be
Champ Car's only oval appearance of the season.
 
Already in place is a lowered ticket price policy virtually across the
board, to attract more sports fans to experience the thrill of world
class championship auto racing on four major race weekends, including
Champ Car World Series, NASCAR Busch and Craftsman Truck Series, IRL
IndyCar Series and ARCA RE/MAX Series events.
 
Money-saving Milwaukee Mile full season ticket packages include all four
race weekends, while racing fans also have the option of purchasing a
ticket package for the two world-class open wheel weekends, or the
speedway's two stock car weekends.  Premium seating is still available
for packages that include the highly coveted and in-demand NASCAR Busch
Series AT&T 250, which will be held under the lights on Saturday
evening, June 24.  The number of full-time NASCAR NEXTEL Cup Series
competitors racing in the AT&T 250 at The Mile is up to seven, with the
recent addition of drivers Kevin Harvick and J.J. Yeley.
 
"We're well over what we expected, in terms of interest and entries
received in our "Extra Mile Giveaway" website contest we kicked off in
conjunction with the Daytona 500, which will award fans Milwaukee Mile
NASCAR VIP Weekend packages for the AT&T 250 and Toyota Tundra Milwaukee
200, along with an opportunity to win a trip for two to the NASCAR
Championship weekend in sunny Miami in November," said Stoehr.
 
Individual tickets are now available for all events through The
Milwaukee Mile ticket office, including family-friendly $9.00 tickets to
The Mile's Champ Car weekend, June 2nd - 4th, and to the ABC Supply /
A.J. Foyt 225 weekend July 21-23, featuring the stars of the
Indianapolis 500.
 
Also among the many new offerings to look forward to this season is the
Milwaukee Mile Victory Club, which enables individuals to experience
previously unavailable corporate-level hospitality for only $79.00 per
person.
 
For additional information on Milwaukee Mile ticket packages and events,
call (414) 453-8277, or visit The Milwaukee Mile website located at
<http://www.milwaukeemile.com/> www.milwaukeemile.com.
 

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