Iteris Inc. to Present at B. Riley & Co. Annual Investor Conference in Las Vegas; To Discuss Strategy and Technology at Presentation on March 15, 2006

ANAHEIM, Calif.--March 1, 2006--Iteris Inc. (AMEX:ITI), a leader in the development of vision-based technologies and Intelligent Transportation Systems that optimize traffic flow and enhance driver safety, today announced that Jack Johnson, the company's president and chief executive officer, will present at the B. Riley & Co. Annual Investor Conference at 10:30 a.m. (Pacific) on March 15, 2006. The conference is located at the Venetian Resort Hotel in Las Vegas.

Johnson will discuss the company's proprietary vision technology, which provides the foundation for its state-of-the-art traffic optimization products, as well as its vehicle safety technology, and the company's Intelligent Transportation Systems consulting business. He will highlight the various applications, market opportunities, and prestigious customer base that currently utilize Iteris' products and services. The company's AutoVue(R) lane departure warning system addresses the leading cause of fatalities on U.S. roads, and is now available on the Infiniti FX, M, and Q series of automobiles and is currently specified on 24 heavy truck fleets with an estimated combined fleet size of 10,300 trucks. The Iteris Vantage(R) products provide sophisticated intersection control systems, potentially replacing the expensive and unreliable systems embedded within pavement. In addition, a financial overview of Iteris will be discussed.

Investors can visit the Investor Relations area at www.iteris.com to access a webcast presentation.

About Iteris Inc.

Iteris Inc. is a leading provider of outdoor vision systems and sensors that optimize the flow of traffic and enhance driver safety. Iteris combines outdoor image processing, traffic engineering, and information technology to offer a broad range of transportation and safety solutions. Iteris Inc. has headquarters in Anaheim. Investors are encouraged to contact the company at 714-774-5000, or at www.iteris.com.

About the B. Riley Investor Conference

The Seventh Annual B. Riley Investor Conference will be the firm's largest conference to date with two full days of presentations by approximately 80 companies in a variety of industries, including retail, semiconductors, technology hardware, software, healthcare and transportation. Institutional investors can register for the conference at www.brileyco.com on the Web. Each attendee must register separately. One-on-one meetings with presenting companies will be arranged online as well and will be based upon availability. To book a room at the Venetian Hotel, please call 1-702-414-1000.