OEConnection Launches Dealer Storefront for Enhanced Parts Marketing

RICHFIELD, Ohio, March 1 -- OEConnection LLC, the provider of North America's largest online original equipment replacement parts exchange, announced today the introduction of D2D Plus(R)- StoreFront, an internet-based advertising tool designed to promote dealership parts sales within a secure and qualified buying arena. StoreFront is designed to help proactive parts managers enhance awareness, expand customer service, and drive increased traffic to personalized dealer web pages within the D2DLink(R) parts marketplace. D2DLink is the company's ecommerce parts inquiry and order fulfillment solution relied on by nearly 13,000 subscribers.

Integrated for the seamless flow of orders and automatic matching of shopping lists, StoreFront creates a dealer-branded parts portal within D2DLink that operates synergistically with other OEConnection parts marketing tools. Choosing from a selection of template-based page design and color schemes, users can quickly and easily brand their StoreFront with dealer and manufacturer logos, hours of operation, address, and contact specifics. They can also advertise proven traffic-builders designed to manage every aspect of their inventory and customer base -- truckload sales for fast-moving, high volume parts; discount bargains for slow-moving, idle parts; advertised web- only specials to create repeat buyers; and convenient shopping cart technology for faster order fulfillment of established trading partners. D2DLink's subscriber-based integration also enables dealer StoreFronts to automatically direct online orders to shoppers' pre-assigned sales person, providing sellers the time-savings of ecommerce transactions without losing the value of established sales relationships.

"The highly competitive nature of today's automobile business has dealers looking to fixed operations for increased profitability," noted Ted Fellowes, Vice President of OEConnection Supply Chain Solutions. "Ambitious dealerships are looking for innovative avenues to advertise their substantial investment in parts while also creating sales opportunities to achieve cleaner, idle-free inventories. StoreFront is such a tool."

Continued Fellowes, "An added advantage of our StoreFront solution is that it does operate within D2DLink -- a secure and qualified parts trading environment -- offering buyers and sellers greater assurance of valid online transactions."

StoreFront is the latest D2DLink addition providing parts managers with greater efficiency and proactive marketing. OEConnection also offers D2D Plus(R) - Advanced Selling and D2D Plus(R) - Parts Matching for more effective asset management. These tools work in conjunction to offer time-starved parts managers automated tools that match buyers and sellers for preferred and/or discounted parts. Buyers enjoy a lower investment in purchasing needed parts at a discount, while sellers benefit from decreasing their investment in slow- moving parts.

About OEConnection LLC

OEConnection provides web-based technology for automakers, their affiliated dealers, and others in the automotive parts business. Serving over 13,000 dealership and collision repairer subscribers, OEConnection provides the industry's largest ecommerce parts exchange and analysis tools enabling users to better market, manage and move their original equipment parts inventories. Depended on for over 3 million parts decisions monthly, OEConnection solutions facilitate $8 billion in annual parts trade. OEConnection is a venture of DaimlerChrysler, Ford Motor Company, General Motors, and ProQuest. The company is headquartered in the greater Cleveland area at 4150 Highlander Parkway, Richfield, OH, 44286. For more information, call 1-888-776-5792 or visit www.OEConnection.com.