Welcome to MARCeting - TACH's Exec. VP Gets His Advertising Book Published
TACH Auto Central – February 28, 2006: Marc Rauch isn't just one of The Auto Channel's co-flounders (as Marc and Bob Gordon like to joke about themselves); he’s also quite the advertising maven. Since the early 1970s Marc has been involved with some of America's biggest advertisers, and has helped loads of start up companies become household names.
After nearly 35 years in advertising and promotion, Marc has written a comprehensive encyclopedia of strategies and techniques that is designed to help every business get the most out of their advertising. Titled “MARCeting” the book presents thirty three chapters that cover virtually every topic, including direct mail, telemarketing, television & radio, outdoor, classifieds, cinema, negotiating with media reps, newspapers, exposition marketing, and, of course, online. And as the name suggests, all the advice and techniques are based upon Marc’s extensive hands-on experience.
“Since opening my first ad agency and production company in Manhattan, I knew I had a book inside me,” said Marc. “It just took a little longer to put on paper than I thought it would.” “However, I’m glad I waited because I was able to incorporate a lot of information about the Internet,” he adds. “The 10-year run we’ve had so far with TheAutoChannel.com has been amazing, and it’s fun to share some of this knowledge in the book.”
“MARCeting” is available through all normal online sellers, and will be shipped to bricks and mortar retailers beginning mid-March. To order your copy through Amazon CLICK HEREhref>. To order through Barnes and Noble CLICK HEREhref>.
About the author:
Marc has won more than three dozen major awards for his advertising related efforts. He has worked for large international corporations, mid-sized merchants, and teeny-tiny mom & pop businesses. His personal hands-on experience cover the entire marketing gamut: developing business plans; sourcing products; hiring and training sales personnel; writing and designing print advertising and collateral materials; producing, directing and editing TV and radio commercials; writing and producing jingles; selling, planning, and buying media space and airtime; creating and producing television, radio, and stage shows; owning and producing trade and consumer expositions; co-publishing a weekly newspaper; designing products and supervising the manufacturing process; helping to build, launch and manage a new television station; and creating and building a new television network.
Marc’s national and international client list includes such names as AT&T, General Dynamics, Searle Pharmaceuticals, Caterpillar, Tower Records, General Electric, Storer Broadcasting, Aerojet, Soundesign Stereo Systems, COIT Cleaning Services, Rice-A-Roni, NASA, Hang Ten Sportswear, Jordache Sportswear, Sybervision, Ghiradelli Chocolate, MasterCraft Water Skis, ServPro Industries, and Hearst Publications. On a regional basis he’s done work for J.C. Penny's, Nutri/System Weight Loss Centers, Gibraltar Transmissions, Pearle Vision Centers, Subway Sandwich Shops, and Red Robin Restaurants. Local clients include dozens and dozens of car dealers, entertainment and recreational complexes, health clubs and fitness centers, hotels, retailers, home builders and remodelers, food processors and distributors, radio stations, technical and vocational schools, and shopping malls.