MicroTRAK Begins Nationwide Launch of AutoTRAK Vehicle Security and Location Tracking Products at Dealerships Throughout North Texas
DALLAS--Feb. 2, 20068, 2006--MicroTRAK GPS, Inc. (Pink Sheets:MIOK), a leading provider of Global Positioning Systems (GPS) technology and products, today announced the availability of its AutoTRAK line of vehicle security and tracking products at more than 20 dealerships in Dallas and Fort Worth with plans to expand nationwide over the next several months.MicroTRAK products combine advanced, proprietary GPS technology and a global digital wireless network with real-time tracking on the Internet. Until now, consumers have been limited to "theft recovery-only" systems that utilize outdated radio-frequency technology which requires local law enforcement agencies and vehicles to be equipped with specific hardware to track stolen vehicles. Users of MicroTRAK products can locate and track their vehicle at any time on the company's secured Web server from any computer worldwide in less than 45 seconds.
"MicroTRAK is thrilled to see the enthusiasm dealers have about our AutoTRAK GPS products," said founder and president Jerry Grisaffi. "We are confident that AutoTRAK will be a successful product for dealers nationwide and look forward to rapidly expanding the dealer network."
To expand market and dealer awareness, the launch of the AutoTRAK product is being supported by a national television advertising and direct mail campaign that will run throughout the Spring 2006 season.
MicroTRAK products are currently available in select dealerships and can be added to the financing of the vehicle. In addition, select products can be purchased directly through MicroTRAK by calling (877) 361-8813.
About MicroTRAK, Inc.
MicroTRAK, Inc., based in Dallas, Texas is a leading provider of Global Positioning Systems (GPS) technology and products that utilize in-vehicle hardware and wireless location services. Founded in 2001, MicroTRAK GPS has combined the ubiquitous coverage of GPS with the nationwide cellular network and 24/7 automated web and telephone accessibility to provide real-time wireless location and tracking, emergency assistance, stolen vehicle recovery and many other personal and fleet management purposes. MicroTRAK's product lineup includes AutoTRAK, FleetTRAK, SlimTRAK and GenTRAK.
Safe Harbor' Statement under the Private Securities Litigation Reform Act of 1995: This press release may contain certain forward-looking statements within the meaning of Section 27A of the Securities and Exchange Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainties. Although MicroTRAK Inc. believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any assumption could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion should not be regarded as a representation by MicroTRAK Inc. or any other person that the objective and plans of MicroTRAK Inc. will be achieved.
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