IDM Launches Start Fresh for Automotive Sub Prime Lending

ROCKLIN, Calif.--Feb. 2, 20061, 2006--Intelligent Direct Marketing, Inc.(TM) (IDM) the leader in direct mail for the automotive industry, revealed today the new name of its sub prime division -- Start Fresh(TM). Start Fresh is devoted exclusively to serving the needs of auto dealers looking to gain sub prime lending business.

Dealers are recognizing that this is an often-times untapped profit center and they want ways to target it effectively. Start Fresh, formerly Fresh Start, responded with several unique programs for the growing sub prime market such as Credit Builder, Live Check, Trigger, Life After Bankruptcy seminars, as well as other direct mail campaigns. These programs are targeted at individuals who have low credit scores due to bankruptcies or other credit related issues, and may not think that they are able to receive financing to purchase a vehicle.

"The sub prime market is extremely competitive and always changing," said Randy Floodman, the Director of Start Fresh. "It's important that you continuously develop cutting-edge programs that produce results. We contact over 3,000 dealers daily, so we're able to stay on top of what's working in the various regions of the country and for specific franchises.

"For example, the bankruptcy seminar program is taking advantage of the recent surge in bankruptcy filings, and the results have been phenomenal," said Floodman. "To date, all cities in which the bankruptcy seminar has been held there has been a 100% success rate!"

Start Fresh works with some of the largest sub prime departments in the nation. Because of the relationships with these dealers, Start Fresh is able to test and develop new programs that smaller dealers don't have the budget to develop on their own.

The Start Fresh team consists of former General Managers, General Sales Managers, F&I Directors, and Special Finance Managers from automotive dealerships across the country. IDM and Start Fresh have executed over 35,000 promotions since 1994 and work with over 4,000 dealerships across the nation.

According to Floodman, "It's easy to see why we're able to generate above average results and have the reputation as the number-one sub prime lead generation direct mail company in the nation."

Additional information regarding Start Fresh can be found at www.startfreshidm.com.