Compete, Inc. Revs Up Automotive Practice with New Director and Hub in Detroit; Company's Consumer Behavior Insights Steer Market Performance for Global Automotive Brands

BOSTON--Feb. 2, 20061, 2006--Compete, Inc. today announced the addition of Dennis Bulgarelli to its automotive practice and the company's expansion in Detroit. As Director, Dennis will leverage his 25 years of automotive research and strategic planning experience to help automotive manufacturers quantify in-market vehicle demand and conversion, and vehicle competitiveness.

Dennis' appointment follows a successful year for Compete's automotive practice. Compete added eight automobile manufacturers to its customer list in 2005 and now works with such brands as DaimlerChrysler and Hyundai Motor America.

"Dennis will collaborate with leading automotive OEMs to quantify demand, sales conversion and vehicle and brand competitiveness for key tactical decision making insights," said Lincoln Merrihew, managing director of Compete's automotive practice. "These insights enable OEMs to make the critical business decisions needed to reach sales, profit and market share goals."

Prior to joining Compete, Dennis worked at various advertising agencies in Detroit helping Ford Motor Company and General Motors Corporation, identify positioning and customer strategies that supported the launch of some of the biggest brands in the industry, such as the Ford F-Series, Ford Taurus, Chevy Silverado and Chevy Tahoe. Most recently, Dennis served as Senior Vice President, Director of Account Planning at Campbell-Ewald where he was responsible for positioning and consumer insights for all Chevrolet Truck brands. He has also worked at J. Walter Thompson where he worked closely with future product planning teams at Ford Motor Company to understand customer motivations and acceptance of new vehicle models.

Compete's automotive practice, led by Managing Director and automotive veteran Lincoln Merrihew, offers intelligence products and targeting services to help automakers with their most important business milestones. With Compete, automotive brands can respond to risk and opportunity sooner - driving faster, better business decisions. Compete's intelligence and targeting services include Marketing Effectiveness(SM), Online Channel Effectiveness(SM), Consumer Input(TM) Targeted Automotive Surveys and Voicebox(TM). More information on these products and services can be found online at www.compete.com/industry_solutions/automotive

Fueled by the needs of Detroit automakers, Dennis Bulgarelli will be based in Detroit where he'll collaborate closely with automotive OEMs. He can be reached at dbulgarelli@compete.com.

About Compete

Compete, Inc. extends online market research to transform the way consumers and brands communicate. By combining permission marketing, predictive analytics and the industry's largest consumer behavior database, Compete helps marketers identify and reach their target consumers. Compete delivers conversant marketing solutions that increase profitability and customer loyalty and result in measurable and effective marketing programs. Compete delivers these solutions to leading brands such as Carlson Hotels Worldwide, DaimlerChrysler, Hyundai Motor America, Teva Neuroscience, Toyota Financial Services and Upromise(R), among others. Compete is headquartered in Boston, Massachusetts, with offices throughout the US. For more information, please visit http://www.compete.com.