Dewar, Jackson Assume New GM Sales & Marketing Roles
Gerosa Named to Special Assignment Focusing on North American Turnaround
Detroit, MI - February 18, 2006: On Wednesday General Motors announced several executive appointments in the GM North America Vehicle Sales, Service and Marketing organization, effective March 1.
Brent Dewar will become GMNA vice president of field sales, service and parts, replacing Pete Gerosa, who will move to a special assignment pending his retirement later this year. Dewar, currently GMNA vice president of marketing and advertising, will be replaced by Mike Jackson, GMNA Western regional general manager in Los Angeles .
In his new assignment, Gerosa will focus on implementing sales and service programs and distribution strategies that are integral to GM’s North American turnaround plan. He will continue to report to Mark LaNeve, GMNA vice president of VSSM, until his retirement.
The appointments were announced by Rick Wagoner, GM chairman and chief executive officer. He praised Gerosa for his years of service.
“Pete has made tremendous contributions to GM and our dealers,” Wagoner said. “His deep knowledge from his 42 years of experience in sales, service and marketing has played a key role in our effort to revitalize our marketing activities in North America .
“Brent brings tremendous experience to his new job – besides his assignments in Brazil and Canada , he has worked in the field in the United States in several jobs, and has been general manager of Chevrolet.
“In his current assignment, Mike has led the team that has helped GM gain back market share in California ,” Wagoner said. “He’s built strong relationships with dealers and employees in creating marketing initiatives, all of which should prove especially useful as we focus on additional key markets where we need to improve GM’s performance.”
Dewar, 50, began his career at GM of Canada in 1978 where he held several management positions on the marketing and financial staffs. In 1988, he joined Chevrolet as manager of strategic planning and held several field assignments before becoming marketing director of GM do Brasil in 1994. Dewar was named Northeast regional general manager in GM North America in 2000 and divisional general manager of Chevrolet in 2003. He was appointed to his current post last March. He has a bachelor of commerce degree in transportation from the University of British Columbia and an MBA from York University, where he was a GM Fellow.
Jackson, 49, joined GM in 2000 as executive director of sales and marketing support, following a series of leadership positions in sales and marketing at Coca-Cola, Pepsi-Co and Coors Brewing Co. He was named to his current post in 2002. He has a bachelor’s degree in journalism from Kent State University and a master’s degree in communications from the Annenberg School at the University of Southern California.
Gerosa, 64, began his GM career in 1964 at Oldsmobile, where he held various sales/ marketing positions before being appointed assistant general sales manager in 1984. In 1986, he was named general sales and service manager of Cadillac and, in 1999, was named Northeast regional general manager for VSSM. In 2000, he became North Central regional general manager, and was named to his current job in 2003. He has a bachelor’s degree in marketing and advertising from the University of Connecticut.
LaNeve announced these additional appointments today, also effective March 1:
Susan Docherty, 43, general manager of HUMMER, will succeed Jackson as Western regional general manager. Martin Walsh, 53, executive director of sales and marketing support, will become general manager of HUMMER. Larry Hice, 59, South Central regional general manager in Dallas , will become executive director of sales and marketing support. Kurt McNeil, 42, Western regional sales manager, will become South Central regional general manager. “These changes will strengthen the VSSM team and help us further develop bench strength for the future,” LaNeve said.
General Motors Corp. , the world’s largest automaker, has been the global industry sales leader for 75 years. Founded in 1908, GM today employs about 327,000 people around the world. With global headquarters in Detroit , GM manufactures its cars and trucks in 33 countries . In 2005, 9.17 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. GM operates one of the world’s leading finance companies, GMAC Financial Services, which offers automotive, residential and commercial financing and insurance. GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at www.gm.comhref>.
Brent Dewar began his career at GM of Canada in 1978 where he held several supervisory and management position in the Sales, Service and Marketing and the Financial staffs. In 1988, he joined Chevrolet Motor Division as manager of strategic planning. He held several field assignments with Chevrolet before being named marketing director of GM do Brasil in 1994. Dewar was named regional general manager of the Northeast Region of GM North America’s VSSM staff in 2000 and divisional general manager of Chevrolet in 2003. He was appointed GMNA vice president of Marketing and Advertising on March 1, 2005. He has a bachelor of commerce degree in transportation from the University of British Columbia and an MBA from York University, where he was a GM Fellow.
Mike Jackson joined GM in 2000 as executive director of Sales and Marketing Support, following a series of key leadership positions in sales and marketing at Coca-Cola, Pepsi-Co and Coors Brewing Co. He was named regional general manager of VSSM’s Western Region in 2002. He has a bachelor’s degree in journalism from Kent State University and a master’s degree in communications from the Annenberg School at the University of Southern California; he also completed the University of Pennsylvania Wharton Executive Development Program and the GM Senior Executive Program.
Pete Gerosa began his career in 1964 at Oldsmobile, where he held various sales, service, and marketing positions before being appointed assistant general sales manager in 1984. In 1986, he was named general sales and service manager of Cadillac and, in 1999, was appointed regional general manager of the Northeast Region with Vehicle Sales, Service and Marketing (VSSM). In 2000, he transferred to the North Central Region as regional general manager. He was named General Motors North America (GMNA) vice president, Field Sales, Service and Parts, in 2003. He has a bachelor’s degree in marketing and advertising from the University of Connecticut; he attended the Executive Development Program at the University of Illinois and the Advanced Management Program at Harvard University.
Susan Docherty began her GM career in 1986 at GM of Canada where she held a number of positions in Sales, Service and Marketing. In 1994 she transferred to the U.S. and held a brief assignment in business planning supporting GM’s North American Strategy Board. The following year, she became manager of international marketing and communications for GM Europe in Switzerland and director of Marketing/Advertising for Cadillac/Chevrolet in Germany in 1996. Docherty returned to the U.S. in 1999 as Cadillac’s marketing director for the Escalade family of vehicles. She was named general manager of Hummer in 2004. She holds dual bachelor degrees in economics and marketing from the University of Windsor and a master’s degree in management as a distinguished Sloan Fellow from Stanford University.
Martin Walsh began his career with GM in 1976, serving in a number of executive sales and marketing capacities with GM of Canada until October 1995, when he transitioned to an executive role with Cadillac, becoming general director of marketing. In 2000 he was named to director of VSSSM at General Motors of Mexico. In 2003 he was appointed executive director of Sales and Marketing Support for VSSM. He has a bachelor’s degree in history and an MBA from the University of Western Ontario; he also completed the Advanced Management Program at the Harvard School of Business.
Larry Hice began his career with Buick in 1971 as district service manager. He held a series of sales, service and marketing managerial assignments with Buick in the field until 1997, when he was named general sales and service manager of Buick Motor Division. In 1999 he became regional general manager for VSSM’s South Central Region. He has a bachelor’s degree in government and history from Olivet College and completed the Advanced Management Program at Harvard University.
Kurt McNeil began his career with Cadillac in 1985. Following a series of sales, service and marketing assignments in VSSM’s Western Region, he returned to Detroit and held a series of managerial assignments in Cadillac’s sales and service organization. He became assistant zone manager for Cadillac in Los Angeles in 1996 and was promoted to regional sales manager in VSSM’s Western Region in 1998. He has a bachelor’s degree in electrical engineering from the University of Notre Dame and an MBA from Pepperdine University.