IMPART Media Group Announces Marketing Agreement With TransCore Media Group
Agreement Provides for Rapid Nationwide Opportunities of IMPART Truck-side Advertising Initiatives
SEATTLE, Feb. 16 -- IMPART Media Group, Inc. (BULLETIN BOARD: IMMG) , an innovator in the content, creation and management of out-of-home digital advertising and information networks, announced today its Mobile Media Division signed a marketing agreement with TransCore Media Group, the media sales organization of TransCore, a transportation services company with 1,800 employees and 80 locations. Per the agreement, TransCore will represent the full complement of services offered by the IMPART Mobile Media division, which offers media solutions for fleet/truck side advertising.
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According to Laird Laabs, co-founder and president of IMPART Media Group, This alliance combines IMPART's fleet media service systems with TransCore's extensive media sales presence in the advertising community. The agreement leverages significant synergies between TransCore's existing business network for digital media sales that includes more than 1,200 digital displays in travel centers across the country, and the opportunity for IMPART Mobile Media to extend TransCore's media coverage, providing targeted local market, regional and national media coverage capability. Our common initiative is to build both digital and fleet media sales as we market our services within key account categories and special regionalized initiatives already underway."
IMPART Mobile Media provides fleet marketing services with three primary areas of focus: truck-side advertising; fleet marketing; and a specialized media offering that converts corporate fleets into media assets. Truck-side advertising and fleet media are among the fastest growing transit outdoor media segments within the outdoor advertising industry. IMPART Mobile Media applies innovative operational and media technology to the successful execution, monitoring and evaluation of client media schedule performance. The blended system offerings will provide significant competitive advantages and differentiation for both companies within the outdoor advertising industry
About TransCore
TransCore, a transportation services company with 1,800 employees and 80 locations worldwide, is a unit of Roper Industries, a $1.4 billion diversified industrial technology company. With installations in 41 countries, more than 100 patents and pioneering applications of RFID, GPS and satellite communications technologies, TransCore's technical expertise is unparalleled in the markets it serves. TransCore's 60-year heritage spans the development of RFID transportation applications at Los Alamos National Labs to implementation of the nation's first electronic toll system to establishing North America's first freight matching network. For more information, visit www.transcore.com or TransCore Media Group (www.TransCoremedia.com).
About IMPART Media Group, Inc.
IMPART Media Group, Inc., headquartered in Seattle, Washington, is a rapidly expanding digital signage leader in the emerging out-of-home media sector. The company is growing through a consolidation strategy that includes acquiring the industries best and brightest talent and most advanced solutions to create a broad, integrated one-stop communications media company focused on digital signage and networked advertising offerings for leading brands in industries such as retail, grocery, banking, restaurants, hospitality, government and public spaces, among others. The company's digital media solutions enable the simultaneous delivery of video content to a variety of remote audiences in real time, allowing for immediate customization of messages through a centralized network operations center. More information please visit: www.impartmedia.com.
This release includes projections of future results and "forward-looking statements" as that term is defined in Section 27A of the Securities Act of 1933 as amended (the "Securities Act"), and Section 21E of the Securities Exchange Act of 1934 as amended (the "Exchange Act"). All statements that are included in this release, other than statements of historical fact, are forward-looking statements. Although the respective management of IMPART Media Group, Inc. believes that the expectations reflected in these forward-looking statements are reasonable, they can give no assurance that such expectations will prove to have been correct. Important factors that could cause actual results to differ materially from the expectations are disclosed in this release, including, without limitation, in conjunction with those forward-looking statements contained in this release.
Public Relations: Cheryl Isen, Principal, Isen and Company (425) 222-0779 or Cheryl@IsenandCo.com
Investor Relations: Rick Lutz, LC Group (404) 261-1196 or LCGroup@mindspring.com
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