MotorSports Emporium Enters NASCAR Grand National West Series; GS610(TM) Official Brake Fluid for Car #16 NAPA AUTO PARTS

SCOTTSDALE, Ariz.--Feb. 1, 20065, 2006--MotorSports Emporium Inc. (OTCBB: MSEP) announced today Bill McAnally Racing (BMR) has chosen GS610(TM) Maximum Performance Brake Fluid(TM) to be the Official Brake Fluid for their #16 NAPA AUTO PARTS NASCAR Grand National West team.

David Keaveney, president and CEO of MotorSports Emporium, commented, "We are very pleased that a prestigious team like Bill McAnally Racing (BMR) is trusting GS610(TM) to be their Official Brake Fluid for car #16 NAPA AUTO PARTS/NAPA Belts and Hose Chevrolet team in the 2006 NASCAR Grand National West series."

Bill McAnally Racing (BMR) won three championships in the NASCAR Winston West series (1999, 2000 and 2001). In the 2006 season, BMR will continue in the chase for the NASCAR AutoZone West Championship with the NASCAR Dodge Weekly Series National Champion Peyton Sellers driving the #16 NAPA AUTO PARTS/NAPA Belts & Hose car. Sellers is the youngest driver to achieve the national title with 14 wins in 16 starts in 2005.

"The opportunity to be associated with a successful organization that holds GS610(TM) Maximum Performance Brake Fluid(TM) in high regard speaks volumes of our efforts moving forward," continued Keaveney.

"GS610(TM) logos will be on the BMR racing transporter, listed as a sponsor on the BMR Web site and presented in their showroom. Additionally, beginning March 1, Bill McAnally's NAPA Auto Care Center in Antelope, Calif., has agreed to carry GS610(TM) Maximum Performance Brake Fluid(TM). This is obviously a first for GS610(TM) and a new baseline to work from. Throughout our campaign we will continue to be associated with high-caliber organizations/teams like BMR with anticipation of GS610(TM) on the shelves of major retailers nationwide," stated Keaveney.

Bill McAnally Racing (BMR) was founded in 1986 and is owned by former NASCAR Winston West driver Bill McAnally. BMR has a newly constructed 21,000-square-foot facility in Antelope, Calif., that serves as a NAPA Auto Care center, the only NAPA Auto Care facility in Antelope, Calif., and is company headquarters to the NASCAR #16 NAPA AUTO PARTS/NAPA Belts & Hose Chevrolet team."

Keaveney concluded, "We are beginning to make headway into the world of NASCAR, and our relationship with Bill McAnally and BMR could lead GS610(TM) into a very invigorating business opportunity. With the help of NAPA AUTO PARTS and GS610(TM), BMR is a strong contender in 2006. We are looking forward to this year's racing season and wish BMR the best in their hunt for their fourth championship."

About MotorSports Emporium Inc.

MotorSports Emporium Inc. is a fast-track company in the motor sports industry targeting enthusiasts who participate in die cast collectible cars, automobile restoration, high-performance accessories, motor sports-related collectibles, automotive and racing art, driver's apparel, race venues and product licensing. For more information, visit www.motorsportsemporium.com. For product, visit www.scalecars.com, www.driversdigs.com, www.pitstopstudios.com and www.quadrigamotorsports.com.

About Bill McAnally Racing

Bill McAnally Racing (BMR) was founded in 1986 and is owned by former NASCAR Winston West driver Bill McAnally. Sean Woodside gave NAPA AUTO PARTS its first championship in the series in 1999. 2000 and 2001 were won with NASCAR Nextel Cup driver Brendan Gaughan. BMR also took home top honors by winning the Inaugural NASCAR Toyota All-Star Showdown in 2003 with driver Austin Cameron. Veteran driver Steve Portenga took the wheel of the #16 NAPA AUTO PARTS Chevrolet in 2005. Portenga and the team came up just short of their goal of a fourth series championship. The team recorded three wins and finished second in the championship point standings. For more information about BMR, visit www.billmcanallyracing.com.

This news release may include forward-looking statements within the meaning of section 27A of the United States Securities Act of 1933, as amended, and section 21E of the United States Securities and Exchange Act of 1934, as amended, with respect to achieving corporate objectives, developing additional project interests, the company's analysis of opportunities in the acquisition and development of various project interests and certain other matters. These statements are made under the "Safe Harbor" provisions of the United States Private Securities Litigation Reform Act of 1995 and involve risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements contained herein.