Recordant's New SoundMirror 2.0 May Be Just the Ticket For Retailers; Next Generation Technology Featured at NADA Show

ATLANTA--Feb. 1, 20064, 2006--Recordant, a provider of solutions that deliver the first accurate means of evaluating face-to-face sales interactions to improve overall sales, customer service and standards compliance, introduces its SoundMirror 2.0. The next generation software solution offers improved analytics, an all ASP framework and 24/7/365 uptime which is critical as companies with stores across time zones begin to utilize the solution.

Recordant has been quietly working on its SoundMirror technology since 2004. The timing is ideal as it launches SoundMirror 2.0 on the heels of a less than vibrant sales outlook released in January by the National Retail Industry Federation (NRF). In addition, traditional retailers face increasing pressures from online sales which retail analyst Davidowitz & Associates believes is contributing to the slowdown.

"We feel we have a compelling proposition for the retail community, particularly those with high-ticket, more complex selling environments like automotive dealers, banks, hotels and specialty retailers," explains Jeff Neppl, President and CEO, Recordant. "Transaction metrics, which exist in some retail environments, capture sales data; however, only Recordant's Interaction metrics can tell management why consumers become customers or more important, why they failed to buy. In the anticipated retail climate, we feel this type of intelligence can make the difference between a good year and a breakeven year."

Word of Mouth Impact

According to Swallow Information Systems, a dissatisfied customer who voices their frustration is likely to pass along that frustration to 10 to 20 of their best friends who are potential target customers. And for every vocal customer, there are 23 more who quietly leave the store just as dissatisfied; each is likely to share that dissatisfaction with 10 of their closet friends.

How SoundMirror Works

"The Recordant solution automates what is impossible to perform manually," explains John May, Founder and CTO. "Our solution observes and 'listens' to the entire population of employee and consumer audio interactions on the sales floor. It captures 100 percent of the sales floor interactions, uninterrupted, across all locations and with consistent objectivity. The software uses multiple proprietary analysis tools to filter through millions of hours of "observed" dialogue to identify those sound bytes and metrics which management has defined as valuable. The actionable information is delivered to management in the form of comprehensive reports and "Interaction Alerts" via a secure web interface.

Recordant sees the SoundMirror 2.0 solution as a powerful tool beyond a company's management team. It believes that sales, marketing, operations, human resources, and merchandising can all benefit. A retailer, for example, can learn within hours, rather than weeks, the consumer response to a promotion. They believe this has huge implications for the marketing and merchandising departments within organizations with more than 50 or 100 locations.

"We are engaged with companies who see tremendous employee training and coaching applications," explains Neppl. "In addition, if you want to help ensure that you are compliant and that you have the data to back up that compliance, you now have a solution in place which is resonating with the HR departments of organizations. Retail companies know that success on the retail floor is challenging and complex and for the first time, they can step out of the dark and better understand what is happening when consumers walk through their door."

About Recordant

Recordant delivers a means to a better retail customer experience through proprietary Frontline Customer Interaction Solutions(TM). These solutions are designed for high frequency, face-to-face customer interactions in environments such as retail stores, automotive dealers, hotels, and banks. It offers companies the first accurate means of evaluating face-to-face sales interactions to improve significantly overall sales, customer service, standards compliance, cross-selling capabilities and promotional messaging. Recordant works with companies who operate 100 plus locations, whose employees require specialized knowledge, training and orientation and see higher-end interpersonal skills as a market differentiator. Based in Alpharetta, Georgia, Recordant is a private company.