The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Henkel Launches New North American Automotive Web Site

MADISON HEIGHTS, Mich., Feb. 13, 2006 -- Henkel recently announced the launch of its new North American automotive Web site, located at http://www.automotive.henkel.com/ . Combining simple navigation with comprehensive product information, the site offers customers easy access to Henkel's network of research, development and engineering resources, as well as the company's value-added training, analytical and environmental resources.

"With Henkel's wealth of trusted brands and technical expertise, it is important our customers understand the breadth and depth of industry-leading products and services that are available from a single source," said Chuck Evans, senior vice president, Automotive Group, Henkel Corp. "Our new automotive Web site showcases Henkel's ability to deliver highly creative solutions to help our customers remain competitive."

The new site features detailed information on Henkel's products and services for automotive body and exterior, interior, powertrain and components applications. These applications come from a diverse technology portfolio, which includes adhesives, cleaners, coatings, equipment, gasketing, metalworking, mold release, potting, preformed parts and foams, sealants and surface treatments.

In addition, Web site visitors will find valuable case histories which detail successes Henkel has achieved for a variety of customers.

Henkel is the market leader in adhesives, sealants and surface treatments to the transportation industry. Backed by extensive design capabilities, a broad product range, specific application knowledge and technical expertise, the company delivers solutions to all segments of automotive development -- automotive body, interior, chassis, electronics and powertrain production. Through powerful brands like Loctite(R), Teroson(R), Autophoretic(R), Bonderite(R), Frekote(R) and Multan(TM), Henkel provides significant economic and environmental advantages for today's vehicles, making them safer, more comfortable and extending vehicle value.

The Henkel Group operates in three strategic business areas: Home Care; Personal Care; and Adhesives, Sealants and Surface Treatments. The automotive group is an integral part of the Adhesives, Sealants and Surface Treatments business sector, which also serves the transportation, electronics, aerospace, metal, durable goods, consumer goods, maintenance and repair and packaging industries, and offers a broad range of products for the craftsman and consumer. With brands and advanced technologies, Henkel makes people's lives easier, better, and more beautiful. 50,000 employees work for the Henkel Group worldwide. People in 125 countries around the world trust in brands and technologies from Henkel -- "A Brand like a Friend."