Freescale Applications Processors Bring Vibrant Video and Audio to Mobile Multimedia Devices; i.MX Delivers Multimedia Functionality for Cell Phones, Portable Media Players, GPS Navigation Devices and More

BARCELONA, Spain--Feb. 1, 20063, 2006--With multimedia content for mobile phones, portable media players and other wireless devices readily available, the ability to impart a cinematic video and audio experience relies heavily on the device's applications processor. With its i.MX applications processors, Freescale Semiconductor is delivering an innovative multimedia engine to meet the product needs of consumer electronic manufacturers, such as Toshiba, Techno and Kinpo.

The i.MX family of applications processors is finding a home in a broad range of wireless devices. Freescale's growing portfolio of high-resolution video codecs, multimedia engineering expertise and low-power innovation enables OEMs to bring consumers an audio and visual experience -- typically reserved for home entertainment systems to their mobile devices.

"Mobile video is the next hot application for wireless handhelds and Freescale is fueling this trend with our i.MX family of multimedia processors," said Berardino Baratta, general manager of the multimedia applications division for Freescale. "i.MX brings the LCD screen to life with crystal clear video quality and vibrant, true colors for a cinematic viewing experience that consumers can enjoy on the go."

The powerful new i.MX31 and i.MX31L applications processors integrate an image processing unit that supports VGA 30 frames per second for superior video quality. The i.MX processors support the major video standards, including MPEG-2, MPEG-4, AVI, DivX, H.263 and H.264, with best-in-class digital video compression.

Winning with Microsoft

Freescale's i.MX multimedia applications processors are at the heart of the latest cutting-edge mobile phones running Microsoft(R) Windows(R) mobile operating systems. Beyond the standard features found on cell phones and mobile entertainment devices, i.MX processors have earned the Microsoft PlaysForSure certification.

Recently introduced products driven by the i.MX21 multimedia applications processor that feature Microsoft Windows mobile operating systems include the Kinpo iDo S600 Pocket PC phone; the Axia A108 PDA phone, dubbed the world's smallest Windows CE.Net(TM) PDA phone by its manufacturer Oswin Technology; and the Amoi E8 smartphone. Each phone includes the latest video and audio codecs, so consumers can play downloaded movies, TV programs and home videos as well as view photos and listen to music files.

i.MX drives portable media players

As mobile entertainment device manufacturers look to incorporate video into their next-generation designs, i.MX multimedia processors provide the spectacular video quality, colors and rich mobile entertainment experience consumers crave.

Innovative mobile devices driven by i.MX applications processors available today include:

-- AOCOS MP-200 mini MP4 player (i.MX21) - integrates convenient portable audio/video playback, as well as radio reception, games and electronic books

-- Techno PMP-10S and PMP-30S (i.MX21) - first portable media players introduced by a domestic Chinese consumer electronics company

-- Toshiba gigabeat(R) S Series (i.MX31L) - a new line of digital video and audio players powered by Microsoft Windows Portable Media Center

-- Edge Products A2 (i.MX21) - an in-cab controller with GPS navigation built-in, allows the driver to switch among five available power levels on the fly, adding up to 125 more horsepower

-- Supa S300 All-In-One GPS Navigator (i.MX21) - fully automatic with voice and visual instructions, route calculation, automatic re-routing, distance-to-go and time-to-go/ETA calculation

-- Vestel DVB-H PMP - pocket-sized multimedia PMP with mobile TV capability

i.MX31 and i.MX31L availability

The i.MX31 and i.MX31L processors currently are shipping in volume. Learn more about Freescale's mobile entertainment processing solutions at: www.freescale.com/imx.

Smart Speed technology

The i.MX31 and i.MX31L processors leverage Freescale's Smart Speed(TM) technology architecture, an intelligent integrative approach that uses hardware accelerators to offload the CPU and a crossbar switch to bring parallelism to the system. The 6x5 Smart Speed crossbar switch nearly eliminates wait states. This results in fewer effective cycles per instruction (eCPI) required, enabling the i.MX31 processors to drive equivalent performance to processors with clock speeds up to 3 GHz, but without the power consumption penalty that goes with higher operating frequencies. The power and audio performance of Freescale's multimedia platform is complemented by the company's highly integrated Power Management and User Interface (PMUI) ICs.

About Freescale Semiconductor

Freescale Semiconductor, Inc. is a global leader in the design and manufacture of embedded semiconductors for the automotive, consumer, industrial, networking and wireless markets. Freescale became a publicly traded company in July 2004 after more than 50 years as part of Motorola, Inc. The company is based in Austin, Texas, and has design, research and development, manufacturing or sales operations in more than 30 countries. Freescale, a member of the S&P 500(R), is one of the world's largest semiconductor companies with 2005 sales of $5.8 billion (USD).

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